The Business of Sailing – Recent News Highlights


Not getting the news as often as you need it?

Recent Top Stories via Yacht Racing Business.

  • Banque Populaire V sets a new Jules Verne Trophy round the world sailing record with Loick Peyron at the helm and some help from the UK’s Brian Thompson. Read More…
  • Ben Ainslie announces that he will help ORACLE Racing defend the America’s Cup and in return will get to set up his own America’s Cup World Series Team called Ben Ainslie Racing (BAR). Watch the Press Conference or read our opinion piece.
  • The Extreme Sailing Series announce that they will not go back to Cowes Week. The series have done a 3 year deal with Cardiff for the UK round of the Extreme 40 World Tour. Read More…
  • PUMA treats bloggers to a junket in Abu Dhabi to get some buzz going via Tumblr and Instagram. Read more… 

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World Yacht Racing Forum Article Series

We’ve transcribed many of the sessions from the annual World Yacht Racing Forum (WYRF), held in Portugal including the questions and answers from the audience. There are some great insights into the state of the business of sailing, sponsorship, the use of digital media, presentations from Knut Frostad from the Volvo Ocean Race and the America’s Cup also share some audience numbers. All the articles from the WYRF are here…
Coming soon, we write up how Jerome Pels from ISAF sees the world, how the great cities of the world are becoming more professional at bidding for and delivering sporting events and how the Clipper Race business model is tapping into some of those cities. We also look deeper into the subject of in-game sponsorship – a topic that was raised as part of the digital session, but deserves it’s own article.