Must Read Yacht Racing Business Stories.


Over at yachtracing.biz – the home of the latest Yacht Racing business news, there have been some great articles published in the last couple of weeks. Here is a selection of our favourites, plus a new video channel.

Top Sailing Business Articles.

Should Sailors Sign Social Media Clauses? : Rights Holders have a potential promotional tool that they are not using – their sailors. But should sailors be obligated to have a social media presence? More…

Are Online Games the saviour of Sailing? : Sailing sponsors are well positioned to take advantage of a trend to advertise in video games and engage deeply with a loyal audience. More…

A Superbowl Ad or an America’s Cup Team? : We compare the budgets for the America’s Cup 34th edition with the amount of money big brands spend on Superbowl Advertising. More…

Man On a Keel : Alex Thomson and the Hugo Boss Sailing team release Keel Walk redux – a video of the infamous sponsorship activation photo-shoot. More…

Top Yacht Racing Lifestyle Articles.

Henri Lloyd Launch Ben Ainslie Racing GBR 3 Range of merchandise : With patriotic Union Jack styling, the long-term sponsor of Ben Ainslie shows off a new range at the London Boat Show. More…

Telefonica Win 3 from 3 in Volvo Ocean Race : The Spanish team were first into the Chinese port of Sanya, adding to their strong results in the first two legs of the current edition of the Volvo Ocean Race. More…

Recent Yacht Racing & Sailing Videos.

America’s Cup Uncovered 24 : It’s 25 years since Dennis Conner won the America’s Cup back for the USA. The more things change, the more they stay the same. More…

Keel Walk Redux : A man in a suit sets out to show that there are many ways to get your picture in the paper. Yes even the mainstream press will print a photo of a sailboat if it is wacky enough. Produced by Stewart Hosford and 5 West. More…

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