Recent Sailing Business News Highlights

It’s been over a month since we had a look at the world of Yacht Racing Business. In that time, there have been title sponsorship deals announced, TV deals announced and some series have started their 2012 tours.

So here is a look at some of the more interesting stories from the business of sailing courtesy of Yacht Racing Business.

Alpari Announced As World Match Racing Tour Sponsor.

Great news for the Alpari World Match Racing Tour. The premier match racing events in the world will be supported by the financial services company for 5 years. The deal should mean greater opportunties for hospitality and budget for activation to a wider audience. More Alpari World Match Racing Tour News including Chicago Event…

America’s Cup Announce a US TV Deal.

One of the hardest things for teams trying to raise commercial sponsorship for the America’s Cup and World  Series has been the lack of certainty about where the bright shiny new TV product would be seen. Now  ACEA have announced that NBC will show some of the event live on free-to-air TV.

Ernesto Bertarelli is Back Sailing. 

We caught up with the Skipper of Alinghi at the opening round of the Extreme Sailing Series in Oman. We asked him if being a sailor made you a better business person. There is also a video of the interview here…

Oman Sail – A Blueprint for Sailing as an Economic Growth Driver

David Graham talked to us about how the Oman Sail project is about more than the professional teams on the water. A 25 year plan with political support from the highest levels has objectives to transform the Omani economy using sailing as the vehicle.

Does the branding of Sailing effect participation levels?

Yachting Australia has released a detailed report into the perception of sailing in Australia. The report will be used to create strategies to increase participation, think about branding, sponsorship and licensing opportunties. The report highlights the difficulties that the sport has positioning itself against the past-time of sailing – something that Loick Peyron talked about at the Global Sports Forum last week.