Making the Most of a New Sailing Sponsorship Trend.


There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to convince companies to invest in the sport.

Luckily, there is a group of companies that need to talk to a new audience, but they are not selling products or services.

There is a shortage of skills, and it is going to get worse. Science and engineering companies need to attract well qualified employees to stay competitive and some of them are using sailing as a way to promote themselves.

At the top end of the sport, companies like Safran, who sponsor an IMOCA 60 for the upcoming Vendee Globe are looking forwards.

Safran recently launched a ‘serious game’ to increase its recognition among students. The game is designed to introduce the company and its businesses to future graduates in targeted fields. Safran needs to add around 6,000 new employees this year, including nearly 1,000 in France. Safran will maintain the same hiring pace in 2013.

Over 100 engineers from Group companies have taken active roles in the design, construction and ongoing development of the IMOCA 60 yacht.

The news is potentially even better for female sailors looking for sponsorship.

Semta, the UK sector skills council for science, engineering and advanced manufacturing, has called on companies to encourage more women into advanced manufacturing and engineering, helping to close the skills gap that exists in the sector.

Lynn Tomkins, Semta’s UK operations director, said:

“The sector, which contributes £250 billion turnover to the UK economy, needs to recruit and train 82,000 scientists, engineers and technologists by 2016 and upskill 363,000 of the current technical workforce, whose qualifications are below world class standards.

Women are a great untapped resource at a time when we need a wealth of new talent and higher level skills to improve competitiveness. They comprise half of the working population, yet only 21% of the workforce in UK advanced manufacturing and engineering are women and only 6% of engineers are women.

So what better way to engage with women in science, technology, engineering and maths (STEM) than through a high-tech, engineering based sailing program?

We currently know of at least 3 sailing projects that would fit an engineering or high-tech brand looking to attract and retain the best talent. Contact us for more information.