America’s Cup Fans Might See More than Ever thanks to Media Innovations

Now that the two teams contesting the 33rd America’s Cup have been told that they can’t go back to court until after the racing, the communications teams and PR people are finally focusing their attention on sailing.
Despite the ugliness of the road to racing, this edition of the Cup will probably contribute more to the [...]

A ‘Birds Eye’ View of the 2009 Rolex Sydney Hobart Yacht Race. Live From Twitter.

The 2009 Rolex Sydney Hobart Yact Race promises to be the first where Twitter is used extensively by teams and fans alike. Follow the latest tweets from the offical feed and others…

YuuSail Shows How Digital Changes the Game for Viewing Sailing.

This is a story that brings together some of the biggest themes in current thinking about yacht racing media and sponsorship. It involves engaging people through social and digital media as well as involving tourism advertising dollars and creating stories that non-sailors can get interested in.
First the travel and tourism angle. Tasmanian Minister for Tourism [...]

RC44 Fans Asked to Blow for the Team.

We love seeing new ways for technology to be applied to sports marketing. Never before have sporting teams had so many tools to engage fans and supporters from around the world. While the RC44 fleet lines up for the SEA DUBAI RC44 CUP, team Islas Canarias Puerto Calero are running an online promotion with a [...]

Winning Races versus Hearts and Minds.

Two large sailing events began in France over the weekend. The new Louis Vuitton Trophy – featuring old America’s Cup boats and idle America’s Cup teams and the Transat Jacques Vabre – a much anticipated return to offshore racing featuring the IMOCA 60 class as well as a couple of multihulls.
Both races feature UK teams, [...]

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