New Web Presence for ECO 60 Class

If you want to be anything in the year 2010 you need to have a web presence. This week, the Eco 60 Class of ocean racing yachts today launched its own dedicated website. The new class – which currently makes use of Open 60 yachts launched before 2003 – was created as an ecological, sustainable [...]

88% of Match Cup Sweden Audience Miss Out on New Mobile Application.

According to ComScore, the iPhone has a 4% market share in Europe. Despite all the hype that surrounds the device, Nokia and Sony Ericsson handsets dominate the European market. But perhaps the folks at Göteborgs-Posten know better. Perhaps amongst the population of Gothenburg and those who escape to the island of Marstrand for Match Cup [...]

‘SailStream’ Will Allow Spectators to Be the Producer of Sailing Coverage.

Sailing continues to push the boundaries of the way the sport is delivered to its audience. While Russell Coutts and the folk behind the next America’s Cup think about TV, the RS:X World Windsurfing Championships are planning to present a new integrated media platform combining tracking with live video images that can be controlled by [...]

Audi Med Cup Announces Live Streaming.

A couple of weeks back, the SportBusiness New Media conference made a big deal about a game of football that was streamed live. People who follow football, especially the national team just expect that the game will be shown on live television, even if it’s restricted to pay channels. For more niche sporting events, like [...]

Sport and New Media Tips From YouTube and Chelsea FC

You might think that an article talking about a Premier League football club has no place on this site, but YachtSponsorship.com is two-way. While promoting the sport of sailing and how it can offer sponsors great value, it also aims to educate those in sailing about best practise from other sports. The final panel at [...]

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