Marketing Technology

How To Buy Facebook ‘Likes’ and Influence Sailing Fans

The Yachtsponsorship.com Facebook League Table has been updated and this month show’s who is serious about talking to the Facebook generation and who isn’t. Readers around the world continue to ...

Follow Hugo Boss in the Barcelona World Race on your iPhone.

Despite Android passing iPhone as the most used smartphone in the world this week, developers are still making apps for the Apple fanboys (and girls). Just in case you can’t ...

Yacht Racing Facebook ‘League Table’.

Update: The Yacht Racing Facebook League Table will be updated here… There is no doubt that digital technologies that allow sports fans to get closer to their favorite teams and ...

The New Media. Nuisance Nutters or Yacht Racing’s Best Friends?

There was a time when sports writing was the domain of a particular kind of hack. They divided into two categories; journalists with subject knowledge who can tell a story ...

New Web Presence for ECO 60 Class

If you want to be anything in the year 2010 you need to have a web presence. This week, the Eco 60 Class of ocean racing yachts today launched its ...