Marketing Technology


How To Buy Facebook ‘Likes’ and Influence Sailing Fans 6

The Yachtsponsorship.com Facebook League Table has been updated and this month show’s who is serious about talking to the Facebook generation and who isn’t. Readers around the world continue to lobby for their property to be included, but for the time being we are keeping the list at the top […]

Alex thomson Racing Aquires thousands of Fans

Hugo Boss Sailing iPhone App

Follow Hugo Boss in the Barcelona World Race on your iPhone.

Despite Android passing iPhone as the most used smartphone in the world this week, developers are still making apps for the Apple fanboys (and girls). Just in case you can’t get to your computer and you really want to catch up with the latest from the HUGO BOSS Open 60, […]


Yacht Racing Facebook ‘League Table’. 20

Update: The Yacht Racing Facebook League Table will be updated here… There is no doubt that digital technologies that allow sports fans to get closer to their favorite teams and players have changed the communications landscape. But for all the hype, all the self appointed social media gurus, has sailing […]


The New Media. Nuisance Nutters or Yacht Racing’s Best Friends?

[cleeng_content id=”969190107″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″] There was a time when sports writing was the domain of a particular kind of hack. They divided into two categories; journalists with subject knowledge who can tell a story […]


New Web Presence for ECO 60 Class 1

If you want to be anything in the year 2010 you need to have a web presence. This week, the Eco 60 Class of ocean racing yachts today launched its own dedicated website. [cleeng_content id=”791783149″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or […]