Fastnet Race Online Rights Storm.
Some of the biggest selling video games in the world are based on sport. Companies like Electronic Arts have been built on allowing armchair competitors to play their favourite sports ...
Marketing Technology
Trooping the Colour. BMW ORACLE Gets Festive.
We’ve commented over recent months about the relative tone of the two America’s Cup combatants. Trying to remain impartial (we reckon if we are accused by both sides of being ...
OC Trackers For Fastnet Fans and Safety.
Technology just keeps making it easier to follow sailing, even when the boats are miles from land. These days, anyone with a GPS enabled phone can send a live track ...
Live Bites From Hugo Boss and Alex Thomson During the Fastnet.
Several Open60s will be competing in the FastNet race this year and all have to get value for their sponsors. Alex Thomson and the crew onboard HUGO BOSS will be ...
Armchair Competitors Get Ready for the Fastnet.
Who said that Video Games are the enemy of sport? Imagine if it turned out that they were one of the things that made sailing relevant to a new audience ...
