Skandia To Use Sailing in Consumer Marketing Campaign.

There are certain sponsors who really make a difference to a sport. When Skandia sponsored Cowes Week, they did it properly, adding a level of professionalism and commercialism that the regatta has struggled to replace. Last week, the investment company backed the 2nd annual Sail For Gold regatta in Weymouth as part of their sailing based promotional [...]

Wight and White Activate Vodka Sponsorship.

Sailing could make more of the ‘Brand Ambassador’ concept. For the most part, sailors are well educated, can speak to media and represent a brand in a way that delivers real value. And it’s not just Olympic stars like Ben Ainslie or legends like Paul Cayard that can be matched with brands. UK sailor Hannah [...]

Two Very Different Artemis Challenges at Cowes Week

As part of Artemis’ commitment to British sailing announced a few weeks back, the investment company has devoted part of it’s support to Cowes Week. In return for stickers on competing boats, Artemis have given some cash to Cowes Week organisers to ensure the event can pay for the ‘Red Arrows’ air display. Artemis is [...]

Superyacht Cup Announces Sponsors and Entrants.

The Superyacht Cup is a strange event. Imagine the Formula 1 Paddock racing their hospitality units or a motor-race that pitted a Rolls Royce against a Maybach. Nevertheless, the 2010 event in Palma has attracted 24 yachts and some sponsorship… Watches and sailing just go together. You’re not a sailing event or team if you [...]

Pelle P – A Local Sponsor on A Global Stage.

The format of the World Match Racing Tour leads to some strange quirks when it comes to sponsorship. Each event is independently organised, which allows local sponsors to take part. Branding of signage and access to hospitality is one thing, but the strange situation of being able to brand competitors vehicles is unique to the [...]

Next Page »