bluQube Sponsor Global Ocean Race Online Game
Competitive yacht racing, as opposed to sailing, appeals to quite a small number of people. There is an argument by some, that motorsport attracts a bigger audience than yacht racing ...
Sponsorship Activation
Video: Oman Sail’s Sponsors Activate.
Sponsors Focus on Consumers At Cowes Week Oman Sail continues to combine professional sailing with savvy marketing. This is long-term, grown-up strategy meets great execution of tactics. While Leigh McMillan ...
Abu Dhabi Activate Sailing Sponsorship at Cowes Week
Sailing has become a popular platform to promote travel destinations in recent years. On one side of the deal, promoters of events like the Volvo Ocean Race, Extreme Sailing Series and ...
What Can the America’s Cup Learn from F1 2011?
The new deal America’s Cup, which perhaps for the first time is aiming to appeal as much to spectators as it is to team-owners, has set expectations high with regards ...
Marine Industry Awards Categories Announced.
More information has been published about the new Marine Industry Awards including the categories for which awards will be given. The judging panel is yet to be announced. There are ...
