Emirates Team NZ Announce Gill as Official Technical Clothing Partner.
March 1, 2010 by admin
Filed under Americas Cup, Audi Med Cup, Louis Vuitton Trophy, New Zealand, Sponsorship Activation, TP52
Following the collapse of New Zealand based marine clothing supplier Line7 last year, several high profile teams have been in the market for a new official clothing sponsor, including Emirates Team New Zealand.
The NZ America’s Cup challenger has announced that the new official technical clothing supplier will be Gill. The word technical suggests that the [...]
Two New Words in the AC33 Vocabulary – FAN EXPERIENCE.
January 27, 2010 by admin
Filed under Americas Cup, Spain, Sponsorship Activation
With 11 days to go, the 33rd America’s Cup has finally discovered two words that have been missing for months. Of course we are not talking about ‘mutual’ and ‘consent’ – the latest news from Valencia contains the words ‘Fan’ ‘Experience.’
For this strange sporting spectacle, where commercial rights are complicated and hotly contested, the logistics [...]
Sailing Record Attempt Delivered 93:1 ROI, But What About ROO?
January 25, 2010 by admin
Filed under Open 60, Record Attempts, Sponsorship Activation, United Kingdom
Twitter remains a strange, misunderstood tool to many, but occasionally you come across things that you might not otherwise find thanks to a recommendation. This link came from Dee Caffari’s Twitter feed over the weekend – an interesting Case Study from UK based PR WEEK analysing the Around Britain and Ireland Record Attempt in 2009. [...]
Audi Victoria Week Announces 441 Entries.
While Cowes Week is still looking for a replacement Title Sponsor to replace Skandia, the other sailing festival previously sponsored by the financial services company is going from strength to strength with the support of new sponsor, Audi.
The Royal Geelong Yachy Club, hosts of Audi Victoria Week, have announced a huge fleet of 441 yachts.
Regatta [...]
On Your Marks. RLYC Sponsors New Solent Racing Bouy.
January 7, 2010 by admin
Filed under Cowes Week, Sponsorship Activation, United Kingdom
Most sailing events don’t have stadiums. This has advantages, like being able to run events anywhere there is a bit of water, and disadvantages, like missing out on ticket revenue and the ability to sell advertising space on hoardings or billboards around the court, track or field. In a world where the sponsorship pie can [...]
