We Expect Big Things From the America’s Cup on September 13th.

BMW ORACLE have announced that they will announce some announcements on the 13th of September. The defender of the America’s Cup and the Challenger of Record will make public a new and exciting America’s Cup boat class and reveal the protocol to govern the 34th edition of the event at a press conference in Valencia. Speculation [...]

PUMA Ocean Racing Will Build New Volvo 70 Close to Home.

Puma Ocean Racing will sail the next edition of the Volvo Ocean Race in a new boat. The team has announced that the new Volvo Open 70 will be built by New England Boatworks Inc. The build is ‘local’ to the team’s headquarters. The design for the new generation round the world race yacht will be [...]

IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.

The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating evidence for this claim, but success can be whatever you define it to be – so why not boast about it. Whether or not the [...]

Perth 2011 Sailing World Championships Sign Up Tag Heuer and Jessica Watson

The Perth 2011 ISAF Sailing World Championships have announced that TAG Heuer will be the Official Time Keeper for the event. Organisers have also signed up Jessica Watson as one of several ambassadors for the event. Competition amongst watch-makers in the sport of sailing is fierce. Rolex invest heavily in sailing, as do Omega, Hublot [...]

Skandia To Use Sailing in Consumer Marketing Campaign.

There are certain sponsors who really make a difference to a sport. When Skandia sponsored Cowes Week, they did it properly, adding a level of professionalism and commercialism that the regatta has struggled to replace. Last week, the investment company backed the 2nd annual Sail For Gold regatta in Weymouth as part of their sailing based promotional [...]

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