America’s Cup Venue Bid Put RAK on the Map.

Back when Ras Al Khaimah (RAK) was announced as Alinghi’s prefferred venue for the 33rd America’s Cup, we suggested that even if the event never took place, the emirate would have attained a massive ROI on any investment, purely by the coverage that was devoted to the story. Until Alinghi’s announcement, RAK was almost unheard [...]

Emirates Team NZ Announce Gill as Official Technical Clothing Partner.

Following the collapse of New Zealand based marine clothing supplier Line7 last year, several high profile teams have been in the market for a new official clothing sponsor, including Emirates Team New Zealand.
The NZ America’s Cup challenger has announced that the new official technical clothing supplier will be Gill. The word technical suggests that the [...]

Larry Ellison Talks to ABC about Boats, Budgets and Bases.

The America’s Cup is back in America. Celebrations over the weekend marked the arrival of the Auld Mug via a first class seat and the lobbying for host city began.
BMW ORACLE boss Larry Ellison gave an interview to ABC that touched on some of the issues that will define AC 34 including the venue and [...]

Can The America’s Cup Ever Lose the ‘Rich White Men’ Label?

The America’s Cup 33rd Edition might have been a triumph for technology, but it did nothing to dispel the perceptions that sailing is a sport for rich white men. Larry Ellison and Russell Coutts have said that the next edition will be fair and be run by independent management, but the consultation process will be [...]

America’s Cup Numbers – Already.

It’s less than 48 hours since the end of the last race of the 33rd America’s Cup, yet organisers have already managed to collate some figures relating to the event. Given the turnaround and the nature of the America’s Cup, these numbers are not from an independent source and there is a question mark over [...]

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