We Expect Big Things From the America’s Cup on September 13th.

BMW ORACLE have announced that they will announce some announcements on the 13th of September. The defender of the America’s Cup and the Challenger of Record will make public a new and exciting America’s Cup boat class and reveal the protocol to govern the 34th edition of the event at a press conference in Valencia. Speculation [...]

WSTA Kills Hong Kong Louis Vuitton Trophy Event.

The series that was designed to give America’s Cup teams something to do between protocols has been wound up. The World Sailing Teams Association, together with Louis Vuitton and the Royal Hong Kong Yacht Club have announced that the Hong Kong event, which was to be raced in January 2011, will not go ahead. There is [...]

Jaguar Sponsor TEAMORIGIN for a Summer of Sailing

As auto makers strike to position themselves as environmentally sustainable brands, another car manufacturer has announced a sponsorship deal in the sport of sailing. Jaguar will join TEAMORIGIN for a summer of sailing starting with the 1851 Cup in Cowes next week. The event which recreates the original America’s Cup race around the Isle of [...]

America’s Cup Video Mashup Begins in Valencia.

There is a temptation to delay reporting on the America’s Cup TV trials in Valencia until there are some decisions made. A sailing team sticking a bunch of cameras on two boats is not exactly news and down the beach a bit in Barcelona, you can watch America’s Cup teams like TEAMORIGIN and Emirates Team [...]

America’s (Cup) Got Talent – Three Video Finalists Chosen.

The competition to select the new breed of video artist to deliver the 34th America’s Cup to a fresh, wide audience has selected 3 initial finalists. The campaign aims to tap Generation Y to share production techniques on how to energize the look of the competition for the world’s oldest sporting trophy. According to organisers, “the under [...]

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