Americas Cup

News from the America’s Cup


Weekly Sailing Sponsorship Update

If you haven’t subscribed to our regular email updates on all the sailing sponsorship news, then you are missing out on the most up-to-date digest of all the sponsorship news that our editors think you should know. Sign up for our email updates here…  For those of you who missed […]


China Team Boss Talks About the America’s Cup and Business.

With the Defender of the America’s Cup being the Golden Gate Yacht Club, based in San Francisco, the epicentre of American start-up territory, perhaps it is little wonder that the new America’s Cup looks and behaves like a dot-com circa 1999. With angel funding and a business model based on vapourware, […]


America’s Cup Flys First Class to Australia

Hamilton Island Race Week must be wishing they had got some sponsorship from QANTAS for their latest PR stunt. The regatta is hosting some of the world’s best sailors, but also some valuable silverware. The carbon footprint and airmiles of the America’s Cup has been added to, with a flight to […]


America’s Cup News Digest

As the America’s Cup learns from their first World Series event in Cascais and starts to prepare for the second event in Plymouth, we’ve put together some of the news that has been published in the last week or so: The Business Model of the America’s Cup ORACLE Racing CEO, Russell Coutts has […]


America’s Cup Promises Plymouth the World

Before: Spectator entrance to ACWS Race Village Millbay, Plymouth It was quite a big risk for Cascais to host the first America’s Cup World Series. While the hotel room nights would have been up thanks to an army of TV production personnel, the TV shots couldn’t seem to find many shots […]