Extreme 40’s

Extreme Sailing Series Publishes Half Way Media Numbers.

In December 2010, the Extreme Sailing Series announced that it would expand to become a global tour of events. Taking the ‘stadium sailing’ format out of Europe and into new markets, some with immense populations starved of sailing content, had to lead to an increase in the media value for sponsors […]

Extreme Sailing Series To Be Streamed Live From Cowes Week.

To stream live or not to stream live – that is the question that sailing rights holders are asking themselves in 2011. The Volvo Ocean Race has streamed in-port races, the World Match Racing Tour is streaming up to 2 hours of live racing per day, the America’s Cup is […]

New Cowes Week Sponsor Helps Relaunch Online Offer 1

Aberdeen Asset Management Cowes Week has a new website, and it’s pretty good. The site is simple, clean, easy to navigate and most importantly is designed to understand that the event has multiple stakeholders and audiences. Title sponsorship of Cowes Week has been missing from the event in recent years, and […]

Aberdeen Asset Management Sponsor Extreme 40 During Cowes Week.

At times, the Extreme Sailing Series and Cowes Week have seemed like strange bedfellows, but the combination of an event aimed squarely at spectators running alongside an event primarily for participating sailors has gelled a bit more in recent years with the Extreme Series adapting it’s programme to allow sailors […]