Audi Victoria Week Announces 441 Entries.
While Cowes Week is still looking for a replacement Title Sponsor to replace Skandia, the other sailing festival previously sponsored by the financial services company is going from strength to strength with the support of new sponsor, Audi.
The Royal Geelong Yachy Club, hosts of Audi Victoria Week, have announced a huge fleet of 441 yachts.
Regatta [...]
Back on Deck – Rolex Sydney Hobart Thoughts.
There is a tendency to become addicted to the constant feeds of information coming from thousands of sources around the world, even during holidays. We’ve turned down the noise for the last few days to spend time with family and friends and while we weren’t watching, a couple of you might have noticed that we [...]
A ‘Birds Eye’ View of the 2009 Rolex Sydney Hobart Yacht Race. Live From Twitter.
The 2009 Rolex Sydney Hobart Yact Race promises to be the first where Twitter is used extensively by teams and fans alike. Follow the latest tweets from the offical feed and others…
YuuSail Shows How Digital Changes the Game for Viewing Sailing.
This is a story that brings together some of the biggest themes in current thinking about yacht racing media and sponsorship. It involves engaging people through social and digital media as well as involving tourism advertising dollars and creating stories that non-sailors can get interested in.
First the travel and tourism angle. Tasmanian Minister for Tourism [...]
$10K To Sponsor Sydney Hobart Line Honors Contender?
There are not many yacht races that get the mass media attention and coverage as the Sydney Hobart Yacht Race. It’s not just thousands of people on the cliffs and in the spectator fleet – it’s live TV coverage for 3+ hours all over the country.
If you haven’t been in Sydney on Boxing Day, it’s [...]
