IRC


Royal Southern Launches New Race with Sponsorship Support.

In 2012, the Royal Southern Yacht Club will celebrate its 175th Anniversary. In a country where the average life expectancy of a business is 12 years, the Royal Southern continues to show how a yacht club can be commercial enterprise and a thriving hub of social and racing activity. The […]


New Cowes Week Sponsor Helps Relaunch Online Offer 1

Aberdeen Asset Management Cowes Week has a new website, and it’s pretty good. The site is simple, clean, easy to navigate and most importantly is designed to understand that the event has multiple stakeholders and audiences. Title sponsorship of Cowes Week has been missing from the event in recent years, and […]


Audi End Sponsorship Deal with Sydney Harbour Regatta.

Audi Australia, a long-time supporter of sailing, has anounnced that it will not renew it’s sponsorship deal with the Sydney Harbour Regatta organised by Middle Harbour Yacht Club (MHYC). The title sponsorship has run for five years. Audi says it is looking for new sponsorship opportunities within Australian sailing. In May, Audi […]


Official Rum of Cowes Week - Mount Gay

Mount Gay Rum ‘Regatta Rum’ For Aberdeen Asset Management Cowes Week.

Some product categories always seem to stay with sailing. Sailors are desirable consumers for companies selling financial services, cars (that can tow), clothing and apparel and even accounting software. Spirits are also closely associated with sailing. Rum and Whiskey particularly seem to accompany many regattas around the world and sailing […]


Quantum Become Title Sponsor of Key West Race Week

Will the America’s Cup‘s return to American soil create a sustainable professional sport of sailing in the USA? Probably not – at least in the short term. Could a national circuit of for pros be established along the lines of the US PGA or NASCAR? Absolutely… but there are some […]