Rolex and 7 Network Renew Sydney Hobart Race Deals Through 2015.
Rolex SA will extend its naming rights sponsorship of the Rolex Sydney Hobart Yacht Race and its associated regattas, the Rolex Trophy One Design and Rolex Trophy Rating Series, up to and including the 2015 race. Rolex has been the naming rights sponsor of the Rolex Sydney Hobart Race since 2002. Outgoing Commodore Matt Allen [...]
Queensland Promotes Yacht Racing Travel Packages.
A large percentage of sailing sponsorship, especially for major events, comes from tourism authorities. In most cases, the campaigns are pretty unsophisticated – a bit of branding on the spinnaker to increase awareness, but not a lot of activation. Events like the Volvo Ocean Race stopover in Galway have shown that people will travel to see yacht [...]
Jaguar and Alfa Romeo Use Sailing to Promote Their Brands.
Car companies are working hard to woo sailors. While Volvo, Audi and BMW have large title sponsorship deals, other auto brands are putting their toe in the water too. In Asia, Jaguar will unveil its All New XJ series at Six Senses Phuket Raceweek 2010. Jaguar Overseas Operations, Director, Mick Razza said of the sponsorship; [...]
Grant Thornton To Sponsor CYCA For a Further Two Seasons.
The Cruising Yacht Club of Australia has announced that accounting and business advisory firm, Grant Thornton has extended its sponsorship of the Grant Thornton Short Haul and Grant Thornton Short Ocean Pointscore Series for a further two seasons. The Grant Thornton Short Haul and Grant Thornton Short Ocean Pointscore Series are an integral part of [...]
Volcanic Ash Cloud Causes Postponement of Antigua Sailing Week.
Antigua Sailing Week has been having a hard time in recent years. Hit hard by loss of major sponsors and the Global Financial Crisis in 2009, the event is now a victim of the volcanic ash cloud over Europe. The 43rd edition of Antigua Sailing Week, was to take place from 24-30 April, but organisers [...]
