Category Archives : Olympic Classes


Atlantis Weathergear – The Officials Clothing Supplier for ISAF

As entrepreneurial promoters fight to own the world market for competitive yacht racing, one organisation already has a presence in more countries than the America’s Cup, World Match Racing Tour, Extreme Sailing Series and Volvo Ocean Race combined. ISAF is involved with all parts of the sport, and taking advantage of this global presence is Atlantis WeatherGear, which […]


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J. P. Morgan Adds Falmouth Finn Festival to Sailing Sponsorship Portfolio

J.P. Morgan Asset Management will add to their sailing sponsorship portfolio by becoming the title sponsor of the Finn Gold Cup 2012. The company, which sponsors the Round the Island Race and British Olympic sailor Ben Ainslie, will support the Falmouth Finn Festival, which includes both the British National Finn Championship and followed by the […]


MacLaren Capitalise on Under-represented Sailing Audience.

Sailing does a pretty bad job of appealing to a female audience. You’d think that sailing would be more attractive to women than a sport like NASCAR, but the America’s Cup Facebook page has an estimated breakdown of the gender demographics being about 74/26 in favour of men while NASCAR has a ratio of  54/46. […]

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Simon Payne - Zhik UK

Simon Payne to Head Up Zhik Sailing Gear UK Expansion.

Following the recent news that Australian based sailing apparel brand Zhik, would sponsor the Laser SB3 World Championship, the company has announced that two time Moth World Champion, Simon Payne will head up UK operations for the brand. Payne, who is one of Zhik’s sponsored sailors, will represent and market their sailing gear to British […]


Should Sailing Throw Away the Rule Book?

Sailing is too complicated. We need to simplify it. Right? One of the best sailors in the world is saying we should rewrite the rulebook and replace archaic nautical terms with language that is easier to understand. Russell Coutts said the following in an interview about changing the rules for the America’s Cup recently. It’s […]

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