Atlantis Weathergear – The Officials Clothing Supplier for ISAF
As entrepreneurial promoters fight to own the world market for competitive yacht racing, one organisation already has a presence in more countries than the America’s Cup, World Match Racing Tour, Extreme Sailing Series and Volvo Ocean Race combined. ISAF is involved with all parts of the sport, and taking advantage of this global presence is Atlantis WeatherGear, which has been selected as the World Governing Body’s “Officials Clothing Sponsor.” Whether the phrase “Officials Clothing Sponsor” is a typo or a brilliant piece of marketing, it made us smile. The partnership...
Read MoreJ. P. Morgan Adds Falmouth Finn Festival to Sailing Sponsorship Portfolio
J.P. Morgan Asset Management will add to their sailing sponsorship portfolio by becoming the title sponsor of the Finn Gold Cup 2012. The company, which sponsors the Round the Island Race and British Olympic sailor Ben Ainslie, will support the Falmouth Finn Festival, which includes both the British National Finn Championship and followed by the Finn Gold Cup. The Finn Gold Cup is the annual World Championship of the Finn Class, and also has a bearing upon Olympic selection for some nations. The Gold Cup fleet can be as many as 100 boats. The British National Finn Championship, the annual...
Read MoreMacLaren Capitalise on Under-represented Sailing Audience.
Sailing does a pretty bad job of appealing to a female audience. You’d think that sailing would be more attractive to women than a sport like NASCAR, but the America’s Cup Facebook page has an estimated breakdown of the gender demographics being about 74/26 in favour of men while NASCAR has a ratio of 54/46. The audience for a sport obviously impacts upon the sponsorships that are available. Brands that are looking to develop relationships with women may have better options than sailing, though there are big exceptions. There are real opportunities for brands who are willing to...
Read MoreSimon Payne to Head Up Zhik Sailing Gear UK Expansion.
Following the recent news that Australian based sailing apparel brand Zhik, would sponsor the Laser SB3 World Championship, the company has announced that two time Moth World Champion, Simon Payne will head up UK operations for the brand. Payne, who is one of Zhik’s sponsored sailors, will represent and market their sailing gear to British customers. Zhik Clothing is best known for it’s dinghy sailing gear with strong support of Olympic classes, but more recently the company has expanded into the territory of clothing for bigger boats. Defending Laser SB3 World Champion Jerry...
Read MoreShould Sailing Throw Away the Rule Book?
Sailing is too complicated. We need to simplify it. Right? One of the best sailors in the world is saying we should rewrite the rulebook and replace archaic nautical terms with language that is easier to understand. Russell Coutts said the following in an interview about changing the rules for the America’s Cup recently. It’s too complicated. We have a rulebook that is like this (holding up his fingers to show a thickness of about an inch). Frankly, I think people have got better things to do than sit at home at night and read the rulebook. Once upon a time, I used to read the...
Read MorePerth 2011 Do Travel Deal With QANTAS. But…
You might imagine that with the return on investment tourism authorities are looking for from sailing events, there would be more end-to-end thinking about how to link travel with sailing. In reality, even though the name of the host-city is on the website or the bow or the spinnaker, there is almost no joined up thinking between event promoters and tourism promoters to actually convert the interest in the event into hotel bed nights or spending in local restaurants. The Perth 2011 ISAF World Championships have announced a partnership with QANTAS holidays. According to the statement: Travel...
Read More
