Real Stars Shine In Artemis Challenge at Cowes Week.
For a few years now, Artemis has sponsored an event within an event at Cowes Week. The Artemis Challenge invites Open 60 yachts to sail around the Isle of Wight to win £10,000 for a chosen charity with some celebrities brought in for the day to help generate interest amongst press that otherwise might not care too much. For sailing fans, the Artemis Challenge is a rare opportunity to see the Open 60s race in British waters and with wind in excess of 25 knots yesterday, the offshore boats were in their element. The media center at Cowes Week, which has been relatively quiet all week, was...
Read MoreGamesa Offshore a Good Sponsorship Match For Mike Golding.
Last week, we were off taking a look at sailing from the other side of the Atlantic. As well as catching up with a few of our fans in Boston at the Extreme Sailing Series, we also talked to some of the top sports marketing people in the US about sailing and its place in 2011. More of that later, but in the mean time, there are a couple of stories that we need to catch up on. Some positive news for the IMOCA 60 Class and the Vendee Globe with the announcement that UK sailor Mike Golding has secured sponsorship from wind energy technology company Gamesa. Sailing and wind energy seems to be a...
Read MoreOC Thirdpole Postpone Next Transat.
Times are tough in IMOCA land. Despite a ‘full grid’ for the recent Barcelona World Race, the budgets to be competitive in the Open 60 class get bigger and bigger. Even with the advances in offshore communications and the development of multiplayer games that engage tens of thousands of people, the list of companies with cheque-books is dwindling. With the ultimate Open 60 race – the Vendee Globe on the horizon, many sailors are struggling to find the money to get to the start-line – let alone be in a position to win. Now The Transat™ has been dropped from the pre...
Read MoreBanque Populaire Sponsor Armel Le Cléac’h in Next Vendee Globe
As the IMOCA Open 60 fleet finish the Barcelona World Race, attention is being focussed on the next edition of the Vendée Globe. While several British skippers are finding the task of raising sponsorship difficult, French brands are investing in proven stars. The concept of the sailing ‘super-team’ which leverages sponsorship of the sport across multiple events and disciplines, seems to be working well for brands like French bank Banque Populaire. The company, perhaps best known in recent years for its backing of the record breaking trimaran, has just announced that it will...
Read MoreWinners Needed to Inspire the Next UK Vendee Globe Generation.
The Solo Racing Festival took place recently at the Royal Southern Yacht Club in Hamble, UK. After a welcome from Commodore Mark Inkster, British Offshore legend, Mike Golding spoke the crowd about what inspires him and what the sport needs to to to inspire others. Golding’s passion for sailing was driven 100% by the people who went before him. His impressions of the sport were born of adventurers like Chay Blyth, Sir Robin Knox Johnston and Chichester. Later there were French sailors like Eric Tabarly who inspired a whole nation to become the best in the world at offshore...
Read MoreHow To Buy Facebook ‘Likes’ and Influence Sailing Fans
The Yachtsponsorship.com Facebook League Table has been updated and this month show’s who is serious about talking to the Facebook generation and who isn’t. Readers around the world continue to lobby for their property to be included, but for the time being we are keeping the list at the top 30. To get into the top 30 now requires 1716 fans. New into the list are the Route du Rhum with 12.708 fans, SailTV with 5438 fans and Esimit Europa with 4641 fans. Alex Thomson Racing, have increased their ‘likes’ from 2,657 to 10,380 (290%) with the help of a few free Hugo Boss...
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