Open 60

For a few years now, Artemis has sponsored an event within an event at Cowes Week. The Artemis Challenge invites Open 60 yachts to sail around the Isle of Wight to win £10,000 for a chosen charity with some celebrities brought in for the day to help generate interest amongst press that otherwise […]

Real Stars Shine In Artemis Challenge at Cowes Week.

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Last week, we were off taking a look at sailing from the other side of the Atlantic. As well as catching up with a few of our fans in Boston at the Extreme Sailing Series, we also talked to some of the top sports marketing people in the US about […]

Gamesa Offshore a Good Sponsorship Match For Mike Golding.

Transat Helped Plymouth Get America's Cup
Times are tough in IMOCA land. Despite a ‘full grid’ for the recent Barcelona World Race, the budgets to be competitive in the Open 60 class get bigger and bigger. Even with the advances in offshore communications and the development of multiplayer games that engage tens of thousands of people, […]

OC Thirdpole Postpone Next Transat.

As the IMOCA Open 60 fleet finish the Barcelona World Race, attention is being focussed on the next edition of the Vendée Globe. While several British skippers are finding the task of raising sponsorship difficult, French brands are investing in proven stars. The concept of the sailing ‘super-team’ which leverages sponsorship […]

Banque Populaire Sponsor Armel Le Cléac’h in Next Vendee Globe

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The Solo Racing Festival took place recently at the Royal Southern Yacht Club in Hamble, UK. After a welcome from Commodore Mark Inkster, British Offshore legend, Mike Golding spoke the crowd about what inspires him and what the sport needs to to to inspire others. Golding’s passion for sailing was […]

Winners Needed to Inspire the Next UK Vendee Globe Generation.