IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.

The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating evidence for this claim, but success can be whatever you define it to be – so why not boast about it. Whether or not the [...]

Artemis Challenge Part of Sponsorship Drive for Dee Caffari.

Cowes Week 2010 featured several special events. Along with the 1851 Cup exhibition regatta for old America’s Cup boats and the Extreme Sailing Series, the Artemis Challenge returned to the regatta to showcase the powerful IMOCA 60 offshore sailing yachts and to raise money for charity by involving some celebrities in a special ’round the [...]

Velux 5 Oceans Race Announces New UK Skippers to Sail Eco 60

August 9, 2010 by admin  
Filed under Business, Open 60, United Kingdom

The Velux 5 Oceans Race used Cowes Week to make a series of announcements, including news that the race would feature British skippers. Ordinarily, this race would not have to compete so hard to attract British offshore talent, but the overlapping Barcelona World Race has tempted several competitors away from the solo race run by [...]

New Web Presence for ECO 60 Class

July 30, 2010 by admin  
Filed under Marketing Technology, Open 60

If you want to be anything in the year 2010 you need to have a web presence. This week, the Eco 60 Class of ocean racing yachts today launched its own dedicated website. The new class – which currently makes use of Open 60 yachts launched before 2003 – was created as an ecological, sustainable [...]

World Yacht Racing Forum Talks to Andor Serra About the Barcelona World Race.

July 22, 2010 by admin  
Filed under Barcelona World Race, Business, Open 60, Spain, WYRF

There is absolutely no doubt that if you can create a sporting event that includes the name of the venue and establish that event over time, the value is enormous. Think about Le Mans or Monaco and then think of a sporting event. Think about the Vendee Globe, or the Indianapolis 500 or Cowes Week [...]

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