Partnering Up. Deals from Around the Sailing World.

Germany & UK. Gleistein confirmed as Rope Supplier for TEAMORIGIN 34th America’s Cup challenge
There are certain things on a boat that are quite important – like ropes. Gleistein is the oldest family-owned industrial enterprise in the Hanseatic city of Bremen, perhaps not the most obvious choice for TEAMORIGIN, the British  Team intending to challenge [...]

Velux 5 Oceans Race Will Study Athlete Performance.

Professional sport is a large driver of research and development and sailing is one of the most innovative sports delivering new technology. One only has to look at the two boats contesting the latest version of the America’s Cup to see how yacht racing pushes the boundaries of design and manufacturing. But for all the [...]

Sailing Record Attempt Delivered 93:1 ROI, But What About ROO?

Twitter remains a strange, misunderstood tool to many, but occasionally you come across things that you might not otherwise find thanks to a recommendation. This link came from Dee Caffari’s Twitter feed over the weekend – an interesting Case Study from UK based PR WEEK analysing the Around Britain and Ireland Record Attempt in 2009. [...]

Velux 5 Oceans Race Focusses on Sustainabilty with 9 Months to go.

The Open60 calendar seems a little bit confused at the moment. The cycle that revolves around the Vendee Globe means that in 2010, many sailors in this elite class have come to the end of sponsorship deals and are having to fill in the gaps with an assortment of races, some of which run at [...]

New Fonica Sponsorship Deal for Desjoyeaux includes Open60 and MOD70.

There’s something about winning that makes it easier to raise money. While many in sailing like to talk about the human interest element, the stories, the enduring struggle of sailor versus the elements or overcoming great adversity to finish, sailing at an elite level is a sport and the best way to ensure maximum positive [...]

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