Car insurance

Open 60

How To Buy Facebook ‘Likes’ and Influence Sailing Fans

The Yachtsponsorship.com Facebook League Table has been updated and this month show’s who is serious about talking to the Facebook generation and who isn’t. Readers around the world continue to ...

Follow Hugo Boss in the Barcelona World Race on your iPhone.

Despite Android passing iPhone as the most used smartphone in the world this week, developers are still making apps for the Apple fanboys (and girls). Just in case you can’t ...

Can Hugo Boss Watches Add Glamour to Cowes Week?

If Cowes Week is ever to be a world class event again, then it needs to attract sponsors who bring more than cash to the table. Usually, it is the ...

Loick Peyron Keynote at World Yacht Racing Forum 2010

Loick Peyron, Veteran Global Ocean Racer and Multihull Skipper It’s difficult to do justice to the speech that Loick Peyron gave to the delegates of the World Yacht Racing Forum ...

How can Sailing Events Create Brand Partnerships?

World Yacht Racing Forum Panel Discussion. This forum session was chaired by Scott Macleod, CEO, Force 10 Marketing. Panel members included: Karin Bäcklund, Director, Global Sponsorship and Brand Partnership, Volvo Car ...