Rothschild backed Gitana 80 prepares for Vendee Globe
Yesterday, two months to the day until the much awaited start of the Vendée Globe, the monohull in the colours of the LCF Rothschild Group got a taste of the ...
Open 60
Artemis Ocean Racing Qualifies for Vendee Globe
Artemis Ocean Racing II, skippered by British solo sailor Jonny Malbon, today completed the qualification requirements for the Vendée Globe 2008. The IMOCA Open 60, launched in April, will now ...
Sailing through Sponsorship Noise
Yesterday, more than 1850 boats competed in the JP Morgan Round the Island Race. So, that’s 1850 possible news stories multiplied by the number of crew plus a few sponsor ...
Aviva Activate to a Wider Audience
A great example of using a sponsorship across different markets. This distinctive yellow Aviva advertisement ties in with the company’s backing of the English yachtswoman Dee Caffari. The Open 60 yacht most recently completed ...
