Jessica Watson Australia’s No. 1 Sailor.

While some in the sailing world have grumbled about Jessica Watson’s record attempt, the young Australian has managed to do something that no other professional sailor has managed for a long time – become a household name. While the Defender of the America’s Cup trials monohulls against catamarans and mounts cameras at funny angles to [...]

Trumer Brauerei Berkeley Sponsor San Francisco Melges Race Week.

Sailing can work for almost any sponsor. The wide variety of disciplines and classes means that usually a fit can be found between objectives and audience. Sometimes the association is obvious and sometimes you need some PR spin to make it all come together. As part of the Trumer Brauerei Berkeley announcement that they will [...]

1851 Cup At Cowes Week – Schedule Announced.

The 1851 Cup is a great idea. Not only will the race help to rebuild perceptions about the America’s Cup, but it will also provide spectators at Cowes Week with something else to watch from the 3rd to the 6th of August. The America’s Cup Trophy will also be on display at a special marquee [...]

Cowes Week To Benefit From Renewed Artemis Sailing Sponsorship.

For UK companies wanting to sponsor sailing in the UK, there are not many options. That statement may prompt thousands of sponsorship proposals to the contrary, but apart from Cowes Week, the Round the Island Race and the growing ‘Sail for Gold’ event, there are very few events that are professional enough to deliver what [...]

Oman Air Sponsor Oman Sail’s Majan To Build Brand in Europe.

You might think that there would be more airlines involved with the sponsorship of sailing. At the top end of the sport, airfares and air travel make up a large part of a professional sailing team’s expenses. The rise of sailing as a sports-tourism driver should also help make the case for more airlines to [...]

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