Unbundling Sponsorships And Building Sailing Events that Work.

Or… 1000 sailing nights on a mountain lake.
One of the great things about the World Yacht Racing Forum, is a chance to hear stories that you might not otherwise come across. Christian Feichtinger’s presentation is a reminder to those traditional sailing venues not to get complacent. The competition might not be a city on the [...]

RC44 Fans Asked to Blow for the Team.

We love seeing new ways for technology to be applied to sports marketing. Never before have sporting teams had so many tools to engage fans and supporters from around the world. While the RC44 fleet lines up for the SEA DUBAI RC44 CUP, team Islas Canarias Puerto Calero are running an online promotion with a [...]

Cayard and Hutchinson Join Team Artemis for Louis Vuitton Trophy.

If you haven’t made up your mind who you are going to support in the upcoming Louis Vuitton Trophy, then here is a suggestion. Why not back Torbjorn Tornqvist’s team Artemis (SWE)? The team, which has competed in the TP52 World’s and the RC44 circuit includes some big names including some American stars.
Torbjorn Tornqvist, founder [...]

Adidas Backs New-Look Sailing ‘Super-Team’ All4One.

In September, K-Challenge, the America’s Cup campaign run by Stephan Kandler announced that it would be reinventing itself by partnering with Jochen Schümann. Today in Paris at a press conference, the team has been presented with a new name – ALL4ONE.
The new ’super-team’ continues the recent trend of a team becoming a platform for its [...]

Emirates Add RC44 To Their Sailing Sponsorships.

Emirates Airlines are a big believer in sports sponsorship. Their relationship with premier league football and other high profile events has helped them raise the profile of the airline around the world. Each region has it’s own favourite sports and in the Middle East, the sport of power-boating has always been popular amongst those who [...]

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