Crowdsourced Sailing Sponsorship With A Twist For British Keelboat Academy.

Sponsor the British Keelboat Academy for 5 miles and win a day sailing on a TP52 There are not many opportunities for UK companies to sponsor UK sailing in UK waters. While TEAMORIGIN are putting together a team of current keelboat rockstars to compete for the America’s Cup, there is no obvious place for the [...]

Camper Extend Sailing Sponsorship to the Audi Med Cup.

Camper have extended their sailing sponsorship to the Audi Med Cup after recently announcing their backing of Emirates Team NZ in the next edition of the Volvo Ocean Race. Organisers of the Audi Med Cup for TP52 yachts, World Sailing Management have announced the Spanish shoe company as the official sponsor of the third event [...]

Volvo UK Activate Sailing Sponsorship Through Round the Island Race.

This weekend. I competed alongside 16,000 other participants in the J.P. Morgan Asset Management Round the Island Race aboard Volvo Team For Life, a TP52 racing yacht helmed by British Olympic medallist Shirley Robertson. Volvo Cars UK are a partner of the race, and the involvement is an important part of a larger commitment to [...]

Keeping the Crowds Happy At the Audi Med Cup.

Given that most sailing events happen too far out to sea to see, organisers are starting to think more about how to entertain those who are not on the boats, but who are enthusiastic enough to come and watch. After all, what’s the point of bidding for an event if the only people who are [...]

Audi Sponsors All4One to Compete in Audi Med Cup.

Despite the brief rule of Multihulls in the last America’s Cup, those with pretentions to the next edition have returned to monohull racing. The Audi Med Cup has announced that another ‘America’s Cup’ team will join TEAMORIGIN and Emirates Team NZ competing in the 2010 cup. Series title sponsor Audi will sponsor the Franco-German ALL4ONE [...]

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