2010 Audi Med Cup Just Two Months Away.

March 12, 2010 by admin  
Filed under Business, Europe, TP52

The void left after the 33rd America’s Cup is still to be filled. The new Defender, BMW ORACLE are talking with teams and planning the beginnings of a strategy, but in the meantime, teams with America’s Cup pretentions have the Louis Vuitton Series and the Audi Med Cup to keep their teams together as a [...]

Emirates Team NZ Announce Gill as Official Technical Clothing Partner.

Following the collapse of New Zealand based marine clothing supplier Line7 last year, several high profile teams have been in the market for a new official clothing sponsor, including Emirates Team New Zealand.
The NZ America’s Cup challenger has announced that the new official technical clothing supplier will be Gill. The word technical suggests that the [...]

Audi Med Cup Confirms 2010 Calendar with Barcelona and Cascais.

February 22, 2010 by admin  
Filed under Audi Med Cup, Business, Europe, TP52

Now that some of the uncertainty around the America’s Cup has been replaced by a different type of uncertainty, the professionals have to amuse themselves somehow for the 2010 season. Two contenders for AC34, TEAMORIGIN and Emirates Team NZ will be going head to head in the Audi Med Cup along with several other teams [...]

Emirates Team NZ Drop Volvo Ocean Race Plans in Hope of New Cup Attempt.

Emirates Team New Zealand boss, Grant Dalton has told NZ Media that the team will not compete in the next Volvo Ocean Race. While race organisers have said that stopovers will not necessarily be tied to competing teams, the news probably means that Auckland will not be a stopover for the next edition of the [...]

Audi Med Cup Media Value Study Values Coverage at 24.9 Euros.

February 7, 2010 by admin  
Filed under Audi Med Cup, Business, Europe, TP52

More Sailing media value numbers, this time from the The Audi MedCup circuit. The numbers are realistic, talking about real media value and not touting meaningless figures in the billions based on household penetration.
The series has reported that in 2009 a study by Sport + Markt as estimated the media value of the season at [...]

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