Jessica Watson Backers Looking to Put Sailing Back on Page 1.

Record attempts are risky things to sponsor, but history has shown that they can deliver massive return on investment. Ask someone in the UK to remember a sailing moment and most will recall Ellen MacArthur becoming the fastest person to sail around the world. They may not be able to remember the actual achievement, but [...]

World Match Racing Tour Announces 2010 Tour Card Holders.

Like many elite sports, there are very few spots for truly professional competitive sailors. In 2009, The World Match Racing Tour introduced a system of Tour Cards that allowed qualifying teams guaranteed entry to events.
This system allows teams on the tour to more effectively plan their season and give more security to sponsors. The tour [...]

Audi Victoria Week Announces 441 Entries.

While Cowes Week is still looking for a replacement Title Sponsor to replace Skandia, the other sailing festival previously sponsored by the financial services company is going from strength to strength with the support of new sponsor, Audi.
The Royal Geelong Yachy Club, hosts of Audi Victoria Week, have announced a huge fleet of 441 yachts.
Regatta [...]

Back on Deck – Rolex Sydney Hobart Thoughts.

There is a tendency to become addicted to the constant feeds of information coming from thousands of sources around the world, even during holidays. We’ve turned down the noise for the last few days to spend time with family and friends and while we weren’t watching, a couple of you might have noticed that we [...]

A ‘Birds Eye’ View of the 2009 Rolex Sydney Hobart Yacht Race. Live From Twitter.

The 2009 Rolex Sydney Hobart Yact Race promises to be the first where Twitter is used extensively by teams and fans alike. Follow the latest tweets from the offical feed and others…

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