Category Archives : Australia

5 Top Clubs Give 5 Top Tips on Sponsorship

During the 5th Commodores’ Forum of the International Council of Yacht Clubs (ICOYC) held last year at the Royal Freshwater Bay Yacht Club in Perth, the attendees discussed sponsorshipfrom the point of view of Yacht Clubs as event organisers. The following is taken from the ICOYC newsletter published in July. ‘Five lessons learned’ when dealing with sponsors. John McNeill, Staff […]


America’s Cup Flys First Class to Australia

Hamilton Island Race Week must be wishing they had got some sponsorship from QANTAS for their latest PR stunt. The regatta is hosting some of the world’s best sailors, but also some valuable silverware. The carbon footprint and airmiles of the America’s Cup has been added to, with a flight to Hamilton Island to sit beside […]

Audi Renew CYCA Sailing Sponsorships in Sydney

Audi Australia has been re-arranging its sailing sponsorships over the last 12 months or so. The company ended long-term deals with events like Victoria Week and the Sydney Harbour Regatta, but has now announced that it will continue its relationship with the Cruising Yacht Club of Australia. Garry Linacre, Commodore of the CYCA, has confirmed that […]


Audi End Sponsorship Deal with Sydney Harbour Regatta.

Audi Australia, a long-time supporter of sailing, has anounnced that it will not renew it’s sponsorship deal with the Sydney Harbour Regatta organised by Middle Harbour Yacht Club (MHYC). The title sponsorship has run for five years. Audi says it is looking for new sponsorship opportunities within Australian sailing. In May, Audi announced that they would also […]

Audi Ends Title Sponsorship of Victoria Week.

In 2009, Audi replaced Skandia as title sponsor of Victoria Week, once known as Geelong Week.  The deal meant that the Australian regatta retained momentum and support through a period when Cowes Week, who also lost Skandia as a title sponsor struggled to find a new backer. The two year deal has now ended and […]