Category Archives : Australia


The Wave Muscat Sponsorship Boosts Mirsky’s 2011 WMRT Hopes.

When Mick Doohan retired from MotoGP, with 5 World Motorcycle Championships under his belt, the rights holders of the championship – Dorna – went looking for a new Australian star. They found Casey Stoner, and in doing so, kept thousands of Australian fans interested in the event. Meanwhile, in sailing. Some of the sports biggest […]

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Zhik Do Title Sponsorship Deal for SB3 World Championship

Following on from their title sponsorship of the Moth World Championships in January, Australian clothing brand Zhik will become the title sponsor of the SB3 World Championships to be hosted by the Royal Torbay Yacht Club, UK in May 2011. Zhik has a strong sponsorship presence in Olympic classes and dinghies like the Moth and […]


What Can the America’s Cup Learn from F1 2011?

The new deal America’s Cup, which perhaps for the first time is aiming to appeal as much to spectators as it is to team-owners, has set expectations high with regards to the communication of the event to fans via television and social media. The entrepreneurial zeal of California is waking up, like a sleeping giant […]

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Rolex Sydney Hobart Yacht Race

Jessica Watson to Skipper Youth Rolex Sydney Hobart Crew

While the America’s Cup aims to make sailing cool for ‘young people’ by promising a youth America’s Cup sometime after the current guys have moved onto the 72 foot version of the AC catamaran, Jessica Watson, who is arguably the best known sailor in Australia at the moment has launched a campaign to compete in […]


Perth 2011 Do Travel Deal With QANTAS. But…

You might imagine that with the return on investment tourism authorities are looking for from sailing events, there would be more end-to-end thinking about how to link travel with sailing. In reality, even though the name of the host-city is on the website or the bow or the┬áspinnaker, there is almost no joined up thinking […]