Barbados Backing ‘Non-Traditional’ Sports like Sailing to Boost Sports Tourism

There used to be a great advertisement in Australia for Bacardi. The film showed different Caribbean islands, each with a different rum based cocktail, lots of partying and sunshine and good times. The closing line was truly memorable. “If you live on an Island, you drink Bacardi. Australia – the world’s biggest island.” Well it [...]

Richard Mille To Sponsor St. Barth Regatta

Yacht sponsorship stories come from all over the place. Sometimes we get savvy PR people send us useful stuff and many of our readers tip us off about things that are happening. Sometimes, news passes us by and we read about it in the strangest of sources. This article comes via Elite Lifestyle, a private [...]

Superyacht Cup. The Ultimate ‘Run what you Brung’.

The concept of superyacht racing is a strange one. There can’t be many other toys that manage to be both luxury items and competitive machines. You can’t imagine people racing Rolls Royce Phantoms against each other or competitive Gulfstream races.
Nevertheless, the Superyacht Cup will take place in Antigua at the end of January and though [...]

Local Port Authority Becomes International Championship Gold Sponsor.

Putting on an event of any kind always involves an interesting dance between the event organiser and the venue. Both have the opportunity to gain from an event – whether it be renting a room for a conference or staging a regatta over several days. In recent times, there has been a trend for potential [...]

Corum Activates Redonda Race Sponsorship With YouTube.

It you haven’t got the message yet, the web and digital technology will change the way sailing is delivered to its audiences forever. Traditional media will have to work very hard to keep people interested in their generic products that try to appease everyone while (almost) anyone with a video camera and a microphone can [...]

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