China Team Boss Talks About the America’s Cup and Business.
With the Defender of the America’s Cup being the Golden Gate Yacht Club, based in San Francisco, the epicentre of American start-up territory, perhaps it is little wonder that the new ...
China
America’s Cup News Digest
As the America’s Cup learns from their first World Series event in Cascais and starts to prepare for the second event in Plymouth, we’ve put together some of the news that has ...
Extreme Sailing Series Publishes Half Way Media Numbers.
In December 2010, the Extreme Sailing Series announced that it would expand to become a global tour of events. Taking the ‘stadium sailing’ format out of Europe and into new markets, ...
China Team Sponsors On Board With New Fan Goals.
While it remains to be seen how many of the America’s Cup teams competing in Cascais will have the funds to mount a challenge for the real America’s Cup in 72 ...
Team Sanya Enters Volvo Ocean Race to Boost ROI From China Stopover.
The business of yacht racing currently relies heavily on the backing of destination marketing and tourism authorities. The model is simple. Staging a high-profile yacht racing event like a stopover ...
