China Team Boss Talks About the America’s Cup and Business.

With the Defender of the America’s Cup being the Golden Gate Yacht Club, based in San Francisco, the epicentre of American start-up territory, perhaps it is little wonder that the new America’s Cup looks and behaves like a dot-com circa 1999. With angel funding and a business model based on vapourware, […]

America’s Cup News Digest

As the America’s Cup learns from their first World Series event in Cascais and starts to prepare for the second event in Plymouth, we’ve put together some of the news that has been published in the last week or so: The Business Model of the America’s Cup ORACLE Racing CEO, Russell Coutts has […]

Extreme Sailing Series Publishes Half Way Media Numbers.

In December 2010, the Extreme Sailing Series announced that it would expand to become a global tour of events. Taking the ‘stadium sailing’ format out of Europe and into new markets, some with immense populations starved of sailing content, had to lead to an increase in the media value for sponsors […]

Team Sanya Enters Volvo Ocean Race to Boost ROI From China Stopover.

The business of yacht racing currently relies heavily on the backing of destination marketing and tourism authorities. The model is simple. Staging a high-profile yacht racing event like a stopover for the Volvo Ocean Race, provides a platform to promote a city and introduce tourists to a new destination. But […]

Team Sanya in Volvo Ocean Race