America’s Cup Scales Down To Keep Momentum
The America’s Cup continues to struggle to make its new bright and shiny product accessible and interesting to its various stakeholders. Over the weekend, the America’s Cup Event Authority and the other ...
Europe
Helly Hansen Official Clothing Sponsor of Global Ocean Race
Of all yacht racing sponsorships, sailing clothing and apparel is one that perhaps has the most direct return on investment. But the sailing clothing market is getting crowded and high-street brands ...
America’s Cup Struggles for Sponsorship. Top Challenger Out.
At the end of last week, Vincenzo Onorato, principal of Mascalzone Latino – the challenger of record for the America’s cup, announced that the team would withdraw from the next ...
Online Fans Get the Best View of WMRT’s Match Race France.
The World Match Racing Tour has begun its 2011 season with Match Race France in Marseilles. Having visited in 2009, we returned to see how the event stacked up against the statements of ...
Beluga Vodka Become RC44 Official Sponsor
As new markets begin to discover yacht racing as a way to position high-end products to high-end customers, new brands are appearing on the sides of boats and associated sponsorship ...
