IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.

The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating evidence for this claim, but success can be whatever you define it to be – so why not boast about it. Whether or not the [...]

Oman Air Sponsorship of Majan Sailing Record Pays Off.

Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as possible. Multiple boats, with different capabilities allows you to spread your sponsorship across multiple territories and different audiences. The concept of the sailing ‘Superteam’ [...]

Monaco Yacht Show Highlights the Deforestation Effects of Sailing.

Many yacht racing sponsorship proposals include reference to the sport’s green credentials – usually based on the fact that the power source for sailing is a renewable energy – the wind. However the sport of sailing does impact the environment  and those seeking to sell yacht racing as sustainable need to understand the bigger picture. [...]

VELUX Carbon Neutral House Activates 5 Oceans Sponsorship On Shore.

Most of us have a large amount of control over our immediate environment. If it gets cold we can turn on a heater, if it gets dark we can turn on a light. Being confined to a 60 foot ocean racing yacht on your own focusses the mind on one’s environment, both immediate and external. [...]

Jourdain Joins Extreme Sailing Series Europe At Cowes Week.

The Extreme Sailing Series Europe has attracted another high profile sailor to compete at the UK in association with Cowes Week in 2010. Round the World sailing ‘legend’ Roland Jourdain backed by Veolia will bring the fleet to nine in total. One of the World’s very best ocean racing skippers, Jourdain is a two-times IMOCA World [...]

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