Oman Air Sponsorship of Majan Sailing Record Pays Off.
August 26, 2010 by admin
Filed under Business, France, Middle East, Record Attempts, United Kingdom
Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as possible. Multiple boats, with different capabilities allows you to spread your sponsorship across multiple territories and different audiences. The concept of the sailing ‘Superteam’ [...]
Oman Air Describes Cowes Week Activation of Sailing Sponsorhip a Success.
August 15, 2010 by admin
Filed under Business, Cowes Week, Middle East, Record Attempts
AMEinfo.com reports that Oman Air, the national carrier of the Sultanate of Oman, is happy with its sponsorship of the Oman Sail project after visiting the Cowes Week. The company has declared the first phase of its sponsorship of the 105-foot racing multihull, Majan, a huge success. The trimaran had an unmistakable presence at the prestigious yachting [...]
Walker and Boag Announced as Abu Dhabi Volvo Ocean Race Principals.
August 12, 2010 by admin
Filed under Appointments, Middle East, Volvo 70
While we were down in Cowes, there were some big sailing business stories announced. The Abu Dhabi Tourism Authority (ADTA) has announced ‘officially’ that two-time British Olympic medallist and past Volvo Ocean Race skipper, Ian Walker, will take the helm for the emirate’s debut in the next edition of the race. Walker’s business partner Jamie [...]
Oman Air Sponsor Oman Sail’s Majan To Build Brand in Europe.
July 2, 2010 by admin
Filed under Business, France, Middle East, Other
You might think that there would be more airlines involved with the sponsorship of sailing. At the top end of the sport, airfares and air travel make up a large part of a professional sailing team’s expenses. The rise of sailing as a sports-tourism driver should also help make the case for more airlines to [...]
Team GAC Pindar Enter Extreme Sailing Series Europe.
May 20, 2010 by admin
Filed under Business, Extreme 40's, Extreme Sailing Series, Middle East
For those of you who haven’t noticed yet – the sport of sailing is moving east. Little by little, the opportunities presented in new markets are starting to impact on venue selection, sponsorship and other key commercial considerations. While European governments struggle with basic economic problems that make going sailing trivial, governments in the Middle [...]
