Video: Oman Sail’s Sponsors Activate.
Sponsors Focus on Consumers At Cowes Week Oman Sail continues to combine professional sailing with savvy marketing. This is long-term, grown-up strategy meets great execution of tactics. While Leigh McMillan ...
Middle East
Volvo Ocean Race Piracy Risk Route Rethink
Volvo Ocean Race organisers have been forced to come up with a new plan to get the competing boats and teams in and out of Abu Dhabi without exposing them ...
Abu Dhabi Activate Sailing Sponsorship at Cowes Week
Sailing has become a popular platform to promote travel destinations in recent years. On one side of the deal, promoters of events like the Volvo Ocean Race, Extreme Sailing Series and ...
Volvo Ocean Race Skippers Count Down 100 Days to Start.
It’s almost time for another Volvo Ocean Race. With just 100 days to go until the start of the next edition, the teams still have a lot of preparation to ...
IWC Schaffhausen Sponsor Abu Dhabi Volvo Ocean Race Team.
A recent edition of the Financial Times’ ‘How to Spend it’ magazine which focused on yachts and boating carried 14 advertisements for watches including the inside front cover double spread, back cover and inside back cover. ...
