New Zealand

Camper Sponsorship of NZ Extended to America’s Cup

On the heels of the announcement that PUMA would be the Official clothing partner for the America’s Cup and ORACLE Racing, Emirates Team NZ have announced that their partner for the Volvo Ocean Race, CAMPER will also support the Kiwi team’s America’s Cup challenge. The Mallorca based shoe company helps to leverage […]

Dalton throws some hand grenades at America's Cup Event Authority

Grant Dalton Speaks Out on the America’s Cup 4

Emirates Team New Zealand boss, Grant Dalton knows more than most about what’s really going on with the America’s Cup. In a wide-ranging interview with Sailing Anarchy, Dalton has put on the record several issues that have been bubbling away under the surface for a while. Remember that the America’s […]

Volvo Ocean Race Skippers Count Down 100 Days to Start.

It’s almost time for another Volvo Ocean Race. With just 100 days to go until the start of the next edition, the teams still have a lot of preparation to do. And while many UK sailing fans will have to wait until July 2012, when the race finishes in Ireland […]

Volvo Ocean Race Start Date

DELL Sponsorship of Emirates Team NZ Leverages Partnerships. 1

America’s Cup challenger Emirates Team New Zealand has announced a technology partnership with DELL. It’s a great illustration of how sponsorship doesn’t always have to be a sticker on the side of a hull to have value to both parties. Some sports marketing pros argue over the differences between a sponsorship and […]

10 Boats, 9 Teams, 8 Challengers for America’s Cup World Series. 3

The America’s Cup World Series will feature 10 boats. That’s the big news from San Francisco, where the organisers of the America’s Cup gathered to announce the line-up for the training events to be held in Cascais and Plymouth later in the year. 9 out of 10 sailing websites went […]