Monsoon Cup Shows Growth Across a Wide Range of ROI Measures
August 20, 2010 by admin
Filed under Business, S.E. Asia, World Match Racing Tour
As sailing becomes more professional, different business models and partnerships are being explored by promoters to deliver value to a wide variety of stakeholders. Around the world, governments are taking a bigger interest in sailing as a platform to deliver not just tourism, but other economic benefits including jobs. While working with government can provide [...]
World Match Racing Tour Appoint Capitalize to Engage New Fans.
August 13, 2010 by admin
Filed under Business, S.E. Asia, United Kingdom, World Match Racing Tour
The new management of the World Match Racing Tour have a goal to make the series more recognised outside of the sport of sailing. The WMRT has a whole bunch of things going for it that should help that task, after all it is the only annual professional global series that sailing has, with big [...]
WSTA Kills Hong Kong Louis Vuitton Trophy Event.
August 9, 2010 by admin
Filed under Americas Cup, Louis Vuitton Trophy, S.E. Asia
The series that was designed to give America’s Cup teams something to do between protocols has been wound up. The World Sailing Teams Association, together with Louis Vuitton and the Royal Hong Kong Yacht Club have announced that the Hong Kong event, which was to be raced in January 2011, will not go ahead. There is [...]
Six Senses Phuket Race Week Reappoints Paul Poole As Sponsorship Partner
Six Senses Phuket Raceweek has announced that Paul Poole (South East Asia) Co., Ltd will continue to event’s commercial sponsorship and partnership marketing after four successful years. Six Senses Phuket Raceweek has seen unparalleled growth in the past four years following a strategic alliance between rights holders Image Asia Events Co. Ltd and Paul Poole (South East [...]
Monsoon Cup Releases ROI Numbers, But Real Value Lies Elsewhere.
June 17, 2010 by admin
Filed under Business, S.E. Asia, World Match Racing Tour
The Monsoon Cup is a fantastic example of how the sport of sailing can be innovated to provide both entertainment and commercial value to stakeholders. The purpose built infrastructure and grandstand-like viewing arrangements, combined with state of the art media and communications technology, makes the Malaysian match racing event different to most sailing regattas around [...]
