IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.

The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating evidence for this claim, but success can be whatever you define it to be – so why not boast about it. Whether or not the [...]

Oman Air Sponsorship of Majan Sailing Record Pays Off.

Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as possible. Multiple boats, with different capabilities allows you to spread your sponsorship across multiple territories and different audiences. The concept of the sailing ‘Superteam’ [...]

Short Stories. Other Sailing News Digest.

Royal Southern Yacht Club appoints Press Officer The Hamble-based Royal Southern Yacht Club has retained the services of marine industry PR specialist and experienced event press officer, Peta Stuart-Hunt. The appointment is with immediate effect and Stuart-Hunt’s PR Works consultancy will assist the Club’s marketing team in shaping and directing its media and communications campaign, covering [...]

Skandia To Use Sailing in Consumer Marketing Campaign.

There are certain sponsors who really make a difference to a sport. When Skandia sponsored Cowes Week, they did it properly, adding a level of professionalism and commercialism that the regatta has struggled to replace. Last week, the investment company backed the 2nd annual Sail For Gold regatta in Weymouth as part of their sailing based promotional [...]

Extreme Sailing Series at Cowes Week Best Ever Despite Restrictions.

The Extreme Sailing Series and Cowes Week have a tense relationship. Even though the Extreme 40 series has been to Cowes a number of times and adds an entertainment element that would otherwise be missing from the competitor based regatta, the catamaran event has been forced to play by Cowes Week rules to the detriment [...]

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