United Kingdom

Sailing Sponsorship News from the United Kingdom

Is Sailing Getting It’s Share of Sponsorship?

The sport of sailing offers sponsors a wide variety of options to promote their products and services to a desirable demographic with great brand associations. But many sailors aren’t doing themselves any favours when it comes to approaching companies for sponsorship. There are some great sailing campaigns out there that are […]

Sunsail Racing Sponsorship of Biscay 2012 a Good Deal.

The Royal Southern Yacht Club recently announced a calendar of events to celebrate their 175th Anniversary, including a new offshore race – the Biscay 2012. One of the sponsors of the race will be Sunsail – more specifically, Sunsail Racing – and the tie-up is a clever one. As Sunsail rolls […]

America’s Cup News Digest

As the America’s Cup learns from their first World Series event in Cascais and starts to prepare for the second event in Plymouth, we’ve put together some of the news that has been published in the last week or so: The Business Model of the America’s Cup ORACLE Racing CEO, Russell Coutts has […]

Video: Oman Sail’s Sponsors Activate.

Sponsors Focus on Consumers At Cowes Week Oman Sail continues to combine professional sailing with savvy marketing. This is long-term, grown-up strategy meets great execution of tactics. While Leigh McMillan was winning the Cowes Round of the Extreme Sailing Series on Muscat the Wave, the sponsors were making the most of […]

America’s Cup Promises Plymouth the World

Before: Spectator entrance to ACWS Race Village Millbay, Plymouth It was quite a big risk for Cascais to host the first America’s Cup World Series. While the hotel room nights would have been up thanks to an army of TV production personnel, the TV shots couldn’t seem to find many shots […]