We Expect Big Things From the America’s Cup on September 13th.

BMW ORACLE have announced that they will announce some announcements on the 13th of September. The defender of the America’s Cup and the Challenger of Record will make public a new and exciting America’s Cup boat class and reveal the protocol to govern the 34th edition of the event at a press conference in Valencia. Speculation [...]

PUMA Ocean Racing Will Build New Volvo 70 Close to Home.

Puma Ocean Racing will sail the next edition of the Volvo Ocean Race in a new boat. The team has announced that the new Volvo Open 70 will be built by New England Boatworks Inc. The build is ‘local’ to the team’s headquarters. The design for the new generation round the world race yacht will be [...]

Trumer Brauerei Berkeley Sponsor San Francisco Melges Race Week.

Sailing can work for almost any sponsor. The wide variety of disciplines and classes means that usually a fit can be found between objectives and audience. Sometimes the association is obvious and sometimes you need some PR spin to make it all come together. As part of the Trumer Brauerei Berkeley announcement that they will [...]

Team Lazarus Join Growing Gill Sailing Sponsorship Portfolio.

Gill have added another sponsorship to their growing sailing portfolio with the announcement that the apparel company will back Brad Van Liew in the upcoming VELUX 5 Oceans Race. Van Liew’s Team Lazarus will join the Laser SB3 Class, Cowes Week and Emirates Team NZ as sailing properties to be sponsored by Gill. Offshore solo [...]

America’s (Cup) Got Talent – Three Video Finalists Chosen.

The competition to select the new breed of video artist to deliver the 34th America’s Cup to a fresh, wide audience has selected 3 initial finalists. The campaign aims to tap Generation Y to share production techniques on how to energize the look of the competition for the world’s oldest sporting trophy. According to organisers, “the under [...]

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