Pushing the Boat Out – More About the SpeedDream Project.

The recent America’s Cup has shown what can be achieved in technology terms when you start with a blank sheet of paper. While the sporting credentials of such an event can be questioned, there is a place for unconstrained development and innovation. There are plenty of box rules and one designs for people to race [...]

The Business of Yacht Racing – State of Play Survey.

Yachtsponsorship.com in conjunction with the DARK BLUE BOOK are asking the yacht racing industry to let us know what you think. One of the problems with that is, it’s hard to know who or what the yacht racing industry is so we’ve designed a survey to identify what the challenges facing the industry are, what [...]

Yachtsponsorship.com Launches Dedicated America’s Cup News Page

Now that there is real interest in the America’s Cup again and the stories are a more palatable mix of sailing, personalities, competition and racing instead of the grotty detail of legal posturing, we have launched a standalone page for news about the 33rd Edition in Valencia.
As well as YachtSponsorship.com’s unique opinion and insight, the [...]

Extreme Sailing Series 2009 Media Numbers.

The Extreme Sailing Series Europe, previously known as the iShares Cup have released their media analysis of the 2009 season. The organisers, OC Events should be congratulated, not only for having their numbers independently audited, but also making them available. Some might see such transparency as a brave strategy in the current climate, but it [...]

Happy New Year. Top 10 stories of 2009.

By the time this post goes out via our daily email, Australia and New Zealand will have already left 2009 and the ‘noughties’ behind. It’s been an interesting year and an even more interesting decade.
Thanks to you for reading and helping Yachtsponsorship to achieve huge growth in 2009. I am always thrilled to find out [...]

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