New WIKI Yacht Racing and Sailing Database Launched.

Pilote Media have launched a new project to capture knowledge about yacht racing and the sport of sailing. The sports marketing company who publish the authoritative Yachtsponsorship.com and DARK BLUE BOOK, have created the resource to help those in the industry and those looking for information about the sport of sailing. The WIKI based website allows anyone with knowledge to update, [...]

Artemis Invest in Britain’s Offshore Racing Future.

Sponsorship people will tell you that placing sponsorship can be as hard as raising it. While that might sound counter intuitive to sailors who see brands visibly spending money on marketing, getting the fit right between a brand an an audience and then finding the perfect vehicle to deliver that message takes time and effort. [...]

Volvo UK Activate Sailing Sponsorship Through Round the Island Race.

This weekend. I competed alongside 16,000 other participants in the J.P. Morgan Asset Management Round the Island Race aboard Volvo Team For Life, a TP52 racing yacht helmed by British Olympic medallist Shirley Robertson. Volvo Cars UK are a partner of the race, and the involvement is an important part of a larger commitment to [...]

J P Morgan’s Roger Thompson Talks About Round the Island ROI.

The J P Morgan Asset Management Round the Island Race is perhaps the most important sailing event in the UK. Certainly the strapline – ‘Britain’s Favourite Yacht Race’ can be justified based on the huge numbers of competitors who take part each year. In 2010, over 16,000 people were on the water in yachts ranging [...]

World Yacht Racing Forum Moves To Estoril for 3rd Edition.

Organisers of leading yacht racing business conference announce the 2010 edition of the event to take place in Estoril, Portugal from 14-15 December. Monaco is a strange town. It seems to suit the world of F1, but most of the yachts that adorn have masts only to carry radio signals, not sails. For all the [...]

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