Is Sponsorship Killing Sailing – A Few More Thoughts.

In late 2012, we published an opinion piece that ruffled a few feathers – which is good…. In particular, some commentators have characterised the editorial piece as being somehow anti-sponsorship or that it suggests sailing doesn’t need sponsorship. exists to promote the sport and the commercial opportunities that it […]

Making the Most of a New Sailing Sponsorship Trend.

There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to convince companies to invest in the sport. Luckily, there is a group of companies that need to talk to […]