WYRF the Follow Up Album.
Many of sailing’s decision makers and influencers will be in Monaco this week for the second World Yacht Racing Forum. The event is the only one of its kind, focusssing on the commercial aspects of the sport and allowing those in different sailing silos to peek over the fence and see what the others are [...]
Garmin Extend Sponsorship of Cycling.
October 25, 2009 by admin
Filed under General, Sponsorship Activation, USA
Navigation and communication device company, Garmin, will extend its title sponsorship of the Garmin-Slipstream cycling team, featuring riders as well-known as Britain’s three-time Olympic champion Bradley Wiggins, until 2013.
The American team’s manager Jonathan Vaughters said the deal will allow the team to reach its long-term goals.
“When Garmin first decided to partner with us, we said [...]
When A Statement Is Not a Statement?
This week looks like it is going to be PR week. We have absolutely no qualifications to talk about public relations other than our daily interactions with a wide variety of PR people in the sailing world. Some are good, some are bad, some ‘get’ new-media, some want to and some still use a device [...]
‘Cos I’ve Got a Golden Ticket! Lucky 10 To Visit Factory!
Seems that there is so little interest in the 33rd Edition of the America’s Cup, that Defender Alinghi’s twitter stream now features a road trip by random members of the team travelling from Valencia to Switzerland. But the PR wizzes have also offered a special competition. Like Willy Wonka opening his chocolate factory to a [...]
Brisbane to Keppel Race Picks Up Sponsor
Some sponsorship news from Sail-World in Australia.
In today’s day and age sponsors are difficult to come by, but when an event such as the Club Marine Brisbane to Keppel Tropical Yacht Race shows in the calendar, the enthusiasm shown by potential sponsors is outstanding.
Ross O’Reilly from O’Reilly’s Real Estate is once again extremely proud to [...]
