Extreme Series Media Value Numbers 2013

The Extreme Sailing Series has released its media numbers for the 2013 season. The headline media value figure, calculated by Havas Sports & Entertainment Ignition is €35 million. In an area where numbers are hard to compare, the EXSS has used the same valuation company and the same method for several […]

Why Land Rover Sponsor Sailing

Land Rover has made a commitment use sailing as a key part of their marketing mix. Perhaps the most obvious activation of this strategy to date has been a partnership with the Extreme Sailing Series, which began in 2013 as a ‘toe in the water’ and in 2014 will start […]

Making the Most of a New Sailing Sponsorship Trend.

There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to convince companies to invest in the sport. Luckily, there is a group of companies that need to talk to […]

One-Design Decision Changes Volvo Ocean Race Sponsorship Offer.

This week, the Volvo Ocean Race announced that the format of the race would change from a ‘Box-Rule’ to a one-design. This means that every boat in the next two races will be ‘exactly’ the same. The decision has some big implications for brands who are interested in sponsoring this […]