World Yacht Racing Forum To Host ‘Sailing Venue Benefits’ Panel.

In recent years, sailing has managed to position itself as a sport that is worthy of major event status for many cities. While the positioning about a venue for the next America’s Cup continues, commercial sailing event promoters are starting to be in a position where multiple cities are bidding to host their events. The [...]

IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.

The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating evidence for this claim, but success can be whatever you define it to be – so why not boast about it. Whether or not the [...]

Oman Air Sponsorship of Majan Sailing Record Pays Off.

Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as possible. Multiple boats, with different capabilities allows you to spread your sponsorship across multiple territories and different audiences. The concept of the sailing ‘Superteam’ [...]

Short Stories. Other Sailing News Digest.

Royal Southern Yacht Club appoints Press Officer The Hamble-based Royal Southern Yacht Club has retained the services of marine industry PR specialist and experienced event press officer, Peta Stuart-Hunt. The appointment is with immediate effect and Stuart-Hunt’s PR Works consultancy will assist the Club’s marketing team in shaping and directing its media and communications campaign, covering [...]

Planned Qingdao World Match Racing Tour Event Will Not Go Ahead.

Organisers of the The World Match Racing Tour have issued a brief statement announcing that The planned Qingdao Match Cup has been cancelled. The tour cite local organising authorities being unable to commit to hosting the event as the reason for the cancellation. In June, the WMRT did a deal with the former Olympic sailing venue to [...]

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