Emirates Team NZ Announce Gill as Official Technical Clothing Partner.
March 1, 2010 by admin
Filed under Americas Cup, Audi Med Cup, Louis Vuitton Trophy, New Zealand, Sponsorship Activation, TP52
Following the collapse of New Zealand based marine clothing supplier Line7 last year, several high profile teams have been in the market for a new official clothing sponsor, including Emirates Team New Zealand.
The NZ America’s Cup challenger has announced that the new official technical clothing supplier will be Gill. The word technical suggests that the [...]
Audi Med Cup Confirms 2010 Calendar with Barcelona and Cascais.
Now that some of the uncertainty around the America’s Cup has been replaced by a different type of uncertainty, the professionals have to amuse themselves somehow for the 2010 season. Two contenders for AC34, TEAMORIGIN and Emirates Team NZ will be going head to head in the Audi Med Cup along with several other teams [...]
TEAMORIGIN Appoints Environment Manager to Race for Change Cause.
February 11, 2010 by admin
Filed under Audi Med Cup, Business, Louis Vuitton Trophy, United Kingdom
There is a tendency at the moment for sailors looking for sponsorship to present the sport of sailing as environmentally friendly. While sailing can certainly boast a better carbon footprint than motorsport or powerboat racing, there are other sports that can do even better. Sailing teams then have to be very careful about their environmental [...]
Audi Med Cup Media Value Study Values Coverage at 24.9 Euros.
More Sailing media value numbers, this time from the The Audi MedCup circuit. The numbers are realistic, talking about real media value and not touting meaningless figures in the billions based on household penetration.
The series has reported that in 2009 a study by Sport + Markt as estimated the media value of the season at [...]
Henri Lloyd Join TEAMORIGIN’s Race for Change.
January 12, 2010 by admin
Filed under Audi Med Cup, Business, Louis Vuitton Trophy, TP52, United Kingdom, World Match Racing Tour
More sailing clothing sponsorship news, Henri Lloyd will be the Official Clothing Partner of TEAMORIGIN, the UK based ’superteam’ in 2010. The team will compete in Louis Vuitton Trophy races as well as the Audi Med Cup and the World Match Racing Tour.
Paul Strzelecki, Joint Chief Executive, Henri Lloyd, said:
“We have had a close relationship [...]
