IMOCA Trying to Stay the ‘Most Successful Ocean Racing Class”.
August 27, 2010 by admin
Filed under Barcelona World Race, Business, France, Open 60, United Kingdom
The strapline on the top of the official IMOCA website claims it to be “The Most Successful Ocean Racing Class”. There’s no asterisk or footnote or link to any substantiating evidence for this claim, but success can be whatever you define it to be – so why not boast about it. Whether or not the [...]
Artemis Challenge Part of Sponsorship Drive for Dee Caffari.
August 9, 2010 by David_Fuller
Filed under Barcelona World Race, Business, Cowes Week, Open 60, United Kingdom, Vendee Globe, video
Cowes Week 2010 featured several special events. Along with the 1851 Cup exhibition regatta for old America’s Cup boats and the Extreme Sailing Series, the Artemis Challenge returned to the regatta to showcase the powerful IMOCA 60 offshore sailing yachts and to raise money for charity by involving some celebrities in a special ’round the [...]
World Yacht Racing Forum Talks to Andor Serra About the Barcelona World Race.
There is absolutely no doubt that if you can create a sporting event that includes the name of the venue and establish that event over time, the value is enormous. Think about Le Mans or Monaco and then think of a sporting event. Think about the Vendee Globe, or the Indianapolis 500 or Cowes Week [...]
All Female Barcelona World Race Team Launch GAES Centros Auditivos
May 27, 2010 by admin
Filed under Barcelona World Race, Business, Open 60, Spain, United Kingdom
While many companies sponsor sailing because it helps position them through association with attributes like teamwork, achievement and effort, few take advantage of the diversity benefits provided by offshore sailing. Offshore racing is one sport where women frequently compete against men on equal terms, with mental strength being as important as physical fitness. One company [...]
Dominique Wavre Announces Mirabaud Sponsorship For Multiple Campaigns.
May 7, 2010 by admin
Filed under Barcelona World Race, Business, Europe, Open 60, Vendee Globe
Some sponsorship news from the IMOCA 60 Class. While many competitors from the last Vendee Globe are still shopping for backers, Dominique Wavre has announced that Swiss Private Bank, Mirabaud, will sponsor his Barcelona World Race 2010, Transat Jacques Vabre 2011 and Vendée Globe 2012 campaigns. Dominique Wavre has participated in seven round-the-world races. In [...]
