Barcelona World Race

Follow Hugo Boss in the Barcelona World Race on your iPhone.

Despite Android passing iPhone as the most used smartphone in the world this week, developers are still making apps for the Apple fanboys (and girls). Just in case you can’t get to your computer and you really want to catch up with the latest from the HUGO BOSS Open 60, […]

Hugo Boss Sailing iPhone App

Loick Peyron Keynote at World Yacht Racing Forum 2010

Loick Peyron, Veteran Global Ocean Racer and Multihull Skipper [cleeng_content id=”232140494″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]It’s difficult to do justice to the speech that Loick Peyron gave to the delegates of the World Yacht Racing Forum to […]

Dee Caffari’s Tips on Sailing Sponsorship.

Sailing Sponsorship Lessons from one of the UK’s top Open 6o Skippers. [cleeng_content id=”209190166″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]While the business of yacht racing covers many commercial aspects, a large part of it is dependent on corporate […]

Dee Caffari | Open 60 | Sponsorship

All Sports, Including Sailing Need to Learn More About Sports Tourism.

Regular readers of YachtSponsorship will know that sailing is an attractive sport to those wishing to promote destinations to tourists. Government tourism agencies have invested heavily in recent years to attract top level sailing events and more venues are sought by rights owners like the World Match Racing Tour, Extreme […]

More Spanish Sailors in the Barcelona World Race When it Begins.

Most sports promoters know that you can have the best platform in the world, but if you don’t have enough competitors, the excitement is going to be limited. Striking a balance between the number of teams that make a race interesting and creating too much sponsorship noise is one that […]