Gill Named Official Clothing Sponsor of Cowes Week

Following the recent announcement that clothing brand Gill would replace Line7 as the clothing sponsor for Emirates Team New Zealand, the company has announced that it will become the official clothing sponsor of the well known UK regatta; Cowes Week.
As part of the three year deal, Gill will supply event organisers with clothing as well [...]

Cowes Week Unbundles its Sponsorship Packages to Attract New Backers.

One of the top tips for rights holders at the World Yacht Racing Forum last December was that sponsorhip money was being ‘left on the table’ by offering large title packages with all kinds of exposure and activation lumped together. Several speakers at the forum in Monaco suggested that it might be more efficient, and [...]

Toe In The Water – 2010 Programme Announced.

We tend to focus on the big-business end of the sport of sailing on this site, but yacht racing as a platform can be used for all kinds of ends. It’s nice then to be able to report on a sailing project that promotes the benefits of yacht racing over and above pure financial ROI [...]

On Your Marks. RLYC Sponsors New Solent Racing Bouy.

Most sailing events don’t have stadiums. This has advantages, like being able to run events anywhere there is a bit of water, and disadvantages, like missing out on ticket revenue and the ability to sell advertising space on hoardings or billboards around the court, track or field. In a world where the sponsorship pie can [...]

The Business of Cowes Week.

Cowes.co.uk have released some interviews with key people, competitors and visitors to Cowes Week. Let us know what you think.
The Business of Cowes Week

CEO of CowesWeek Stuart Quarrie

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