Cowes Week


Video: Oman Sail’s Sponsors Activate.

Sponsors Focus on Consumers At Cowes Week Oman Sail continues to combine professional sailing with savvy marketing. This is long-term, grown-up strategy meets great execution of tactics. While Leigh McMillan was winning the Cowes Round of the Extreme Sailing Series on Muscat the Wave, the sponsors were making the most of […]


Abu Dhabi Activate Sailing Sponsorship at Cowes Week

Sailing has become a popular platform to promote travel destinations in recent years. On one side of the deal, promoters of events like the Volvo Ocean Race, Extreme Sailing Series and even Clipper Race bring teams, media and spectators to a venue and showcase it to a targeted audience. On the […]


Real Stars Shine In Artemis Challenge at Cowes Week.

For a few years now, Artemis has sponsored an event within an event at Cowes Week. The Artemis Challenge invites Open 60 yachts to sail around the Isle of Wight to win £10,000 for a chosen charity with some celebrities brought in for the day to help generate interest amongst press that otherwise […]


Extreme Sailing Series To Be Streamed Live From Cowes Week.

To stream live or not to stream live – that is the question that sailing rights holders are asking themselves in 2011. The Volvo Ocean Race has streamed in-port races, the World Match Racing Tour is streaming up to 2 hours of live racing per day, the America’s Cup is […]


New Cowes Week Sponsor Helps Relaunch Online Offer 1

Aberdeen Asset Management Cowes Week has a new website, and it’s pretty good. The site is simple, clean, easy to navigate and most importantly is designed to understand that the event has multiple stakeholders and audiences. Title sponsorship of Cowes Week has been missing from the event in recent years, and […]