Extreme Sailing Series

Extreme Series Media Value Numbers 2013

The Extreme Sailing Series has released its media numbers for the 2013 season. The headline media value figure, calculated by Havas Sports & Entertainment Ignition is €35 million. In an area where numbers are hard to compare, the EXSS has used the same valuation company and the same method for several […]

Why Land Rover Sponsor Sailing

Land Rover has made a commitment use sailing as a key part of their marketing mix. Perhaps the most obvious activation of this strategy to date has been a partnership with the Extreme Sailing Series, which began in 2013 as a ‘toe in the water’ and in 2014 will start […]

Extreme Sailing Series Publishes Half Way Media Numbers.

In December 2010, the Extreme Sailing Series announced that it would expand to become a global tour of events. Taking the ‘stadium sailing’ format out of Europe and into new markets, some with immense populations starved of sailing content, had to lead to an increase in the media value for sponsors […]