ISAF World Cup

ISAF Add Some Marketing Muscle. Tim Sewell Appointed Head of Marketing.

ISAF are to be congratulated on their latest appointment of former Sponsorship Manager for Skandia, Tim Sewell, as Head of Marketing and Events. If the world governing body is going to ...

The Aussies Love Audi

By Lynn Fitzpatrick Australia’s Golden Boys, Mat Belcher and Malcolm Page, are a traveling billboard for Audi. By the time this year’s ISAF World Cup circuit comes to a close ...

ISAF Calendar Good For Sponsors.

ISAF comes in for a lot of criticism, but credit where credit is due, they have released the World Championship calendars for classes selected for the 2012 Olympic Games. Releasing ...

Perth 2011 Sponsorship Deal to Reduce Carbon Footprint.

Yesterday, BMW quit Formula 1. One of the reasons given for the withdrawl was that the sport did not fit with the environmental objectives of the company. The Chairman of ...

Denmark Pushes the Boats Out to Impress the IOC.

There is a definite trend emerging. If you want to promote your country, city or town as somewhere that can organise world-class sporting events and at the same time position ...