ISAF Calendar Good For Sponsors.

ISAF comes in for a lot of criticism, but credit where credit is due, they have released the World Championship calendars for classes selected for the 2012 Olympic Games. Releasing the dates in August is a smart move, as most sponsorship budgets for 2010 will be signed off over the next couple of months. It’s [...]

Perth 2011 Sponsorship Deal to Reduce Carbon Footprint.

Yesterday, BMW quit Formula 1. One of the reasons given for the withdrawl was that the sport did not fit with the environmental objectives of the company. The Chairman of BMW said:
Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in the [...]

Denmark Pushes the Boats Out to Impress the IOC.

There is a definite trend emerging. If you want to promote your country, city or town as somewhere that can organise world-class sporting events and at the same time position your tourism industry as vibrant, fresh, exciting and offering outdoor pursuits, then you need a sailing event. Or, if you are Denmark, why not go [...]

What’s Sailing Worth?

ISAF are getting into the business of Yacht Racing. In a plan to attract sponsorship for the ISAF Sailing World Cup, the world body has signed IFM Sports Marketing Surveys as an Official Partner. But how much is the Sailing World Cup worth? In a time when many traditional sponsors are under pressure to justify [...]

ISAF World Cup Begins at Sail Melbourne

Excitement is mounting and tension is building as organizers get ready to kick off the inaugural first leg of the ISAF Sailing World Cup – Sail Melbourne, starting today, (Tuesday 16th)
Described, perhaps unfairly as ’sailing’s equivalent to a motor racing Grand Prix or tennis Grand Slam’, the Melbourne event begins the inaugural ISAF Sailing World [...]