ISAF Add Some Marketing Muscle. Tim Sewell Appointed Head of Marketing.

ISAF are to be congratulated on their latest appointment of former Sponsorship Manager for Skandia, Tim Sewell, as Head of Marketing and Events. If the world governing body is going to influence and grow the professional side of the sport, it needs to attract experienced commercial operators that understand the realities of the industry. Sewell has [...]

The Aussies Love Audi

By Lynn Fitzpatrick Australia’s Golden Boys, Mat Belcher and Malcolm Page, are a traveling billboard for Audi. By the time this year’s ISAF World Cup circuit comes to a close in Weymouth at the 2012 Olympic sailing venue, they will have hoisted their spinnaker, which is emblazoned with the Audi rings in Australia, USA, France, [...]

ISAF Calendar Good For Sponsors.

ISAF comes in for a lot of criticism, but credit where credit is due, they have released the World Championship calendars for classes selected for the 2012 Olympic Games. Releasing the dates in August is a smart move, as most sponsorship budgets for 2010 will be signed off over the next couple of months. It’s [...]

Perth 2011 Sponsorship Deal to Reduce Carbon Footprint.

Yesterday, BMW quit Formula 1. One of the reasons given for the withdrawl was that the sport did not fit with the environmental objectives of the company. The Chairman of BMW said: Premium will increasingly be defined in terms of sustainability and environmental compatibility. This is an area in which we want to remain in [...]

Denmark Pushes the Boats Out to Impress the IOC.

There is a definite trend emerging. If you want to promote your country, city or town as somewhere that can organise world-class sporting events and at the same time position your tourism industry as vibrant, fresh, exciting and offering outdoor pursuits, then you need a sailing event. Or, if you are Denmark, why not go [...]

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