Saving Sailing Oman Sail Style.

It’s hard to find a better example of how sailing can be used to teach, inspire and aid development than Oman Sail. With a bit of political will and a long term vision that incorporates legacy factors, the sport of sailing can drive skills development, self esteem, national pride, technology transfer and tourism. In just [...]

Trapani To Host Extreme Sailing Series for Two Years.

Venues for high end sailing events are important. Larry Ellison, commenting on American TV over the weekend, suggested that the America’s Cup was worth a billion dollars to Valencia (AC32 and AC33 combined?), but all sailing events bring a set of economic benefits including a wider brand [...]

Oman Sail Announce BAE Systems Sponsorship.

The growth of sailing in emerging markets is giving sponsors more options when it comes to matching sailing properties with communications goals.
This week Oman Sail have announced a new partnership with BAE Systems. Many sponsorships are based on targeting a specific audience in a specific market, and more sailing projects in more markets makes it [...]

Extreme Sailing Series 2009 Media Numbers.

The Extreme Sailing Series Europe, previously known as the iShares Cup have released their media analysis of the 2009 season. The organisers, OC Events should be congratulated, not only for having their numbers independently audited, but also making them available. Some might see such transparency as a brave strategy in the current climate, but it [...]

Extreme Sailing Series Europe 2010 Open For Entries. Calendar TBC.

For the last few years, professional commercially backed sailing as a media friendly event has had two stand-out performers – the Volvo Ocean Race and the Extreme Sailing Series Europe (previously known as the iShares Cup). The Extreme Sailing Series Europe (ESSE) has all the elements to make it attractive to sponsors, media and a [...]

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