Louis Vuitton Trophy


Will the America’s Cup be Twenty20 or the Ashes?

[cleeng_content id=”989904481″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″] Perhaps it is the size of the population Or the strength of domestic sporting competitions that the USA doesn’t have the same international sporting rivalries that are enjoyed elsewhere in […]

How will the America's Capture the Imagination?

Back to the Future. (D)how to mix the past and future of Yacht Racing. 1

Classic yacht racing has seen a resurgence in recent years. There is something about watching wooden boats with white sails that makes people smile. Not just hard-core racers, but children and people who have an appreciation of aesthetics. Perhaps one day, the 72 foot catamaran with a wing-mast designed for the […]


WSTA Kills Hong Kong Louis Vuitton Trophy Event.

The series that was designed to give America’s Cup teams something to do between protocols has been wound up. The World Sailing Teams Association, together with Louis Vuitton and the Royal Hong Kong Yacht Club have announced that the Hong Kong event, which was to be raced in January 2011, will […]


Grant Simmer Joins TEAMORIGIN as CEO.

Conspiracy theorists who argued that the removal of Kiwi Mike Sanderson from TEAMORIGIN was a result of some British pureblood campaign have been proved wrong by the appointment of Australian Grant Simmer to the role of CEO. Simmer was most recently Managing Director and Design Co-ordinator of Alinghi, winners of […]


Audi Add Azzurra to Sailing Sponsorship Portfolio

Car manufacturer Audi continues to invest heavily in sailing as a marketing tool. As well as supporting the Audi MedCup circuit and  the brand is backing major events on the YCCS sporting calendar in 2010 – the ISAF Offshore Team World Championship, Audi Sardinia Cup and the Audi Invitational Melges […]