Louis Vuitton Trophy

Will the America’s Cup be Twenty20 or the Ashes?

Perhaps it is the size of the population Or the strength of domestic sporting competitions that the USA doesn’t have the same international sporting rivalries that are enjoyed elsewhere in ...

Back to the Future. (D)how to mix the past and future of Yacht Racing.

Classic yacht racing has seen a resurgence in recent years. There is something about watching wooden boats with white sails that makes people smile. Not just hard-core racers, but children ...

WSTA Kills Hong Kong Louis Vuitton Trophy Event.

The series that was designed to give America’s Cup teams something to do between protocols has been wound up. The World Sailing Teams Association, together with Louis Vuitton and the Royal ...

Grant Simmer Joins TEAMORIGIN as CEO.

Conspiracy theorists who argued that the removal of Kiwi Mike Sanderson from TEAMORIGIN was a result of some British pureblood campaign have been proved wrong by the appointment of Australian ...

Audi Add Azzurra to Sailing Sponsorship Portfolio

Car manufacturer Audi continues to invest heavily in sailing as a marketing tool. As well as supporting the Audi MedCup circuit and  the brand is backing major events on the ...