Olympics


Atlantis Weathergear – The Officials Clothing Supplier for ISAF

As entrepreneurial promoters fight to own the world market for competitive yacht racing, one organisation already has a presence in more countries than the America’s Cup, World Match Racing Tour, Extreme Sailing Series and Volvo Ocean Race combined. ISAF is involved with all parts of the sport, and taking advantage of this global […]


MacLaren Capitalise on Under-represented Sailing Audience. 1

Sailing does a pretty bad job of appealing to a female audience. You’d think that sailing would be more attractive to women than a sport like NASCAR, but the America’s Cup Facebook page has an estimated breakdown of the gender demographics being about 74/26 in favour of men while NASCAR […]


Should Sailing Throw Away the Rule Book? 6

Sailing is too complicated. We need to simplify it. Right? One of the best sailors in the world is saying we should rewrite the rulebook and replace archaic nautical terms with language that is easier to understand. Russell Coutts said the following in an interview about changing the rules for […]


WPNSA Shortlisted For Sport Industry Award.

While the Weymouth and Portland National Sailing Academy must be in line for some of the newly announced Marine Industry Awards, the venue has recognised outside the industry by being shortlisted for a 2011 Sport Industry Award. The WPNSA, which will host the sailing events during the London 2012 Olympics has […]


Yacht Charter Company Sunsail Sponsor UK Olympic Sailors.

Following on from their recently announced sponsorship of Australian Olympic 470 champions Belcher and Page, Sunsail have shown their increasing commitment to the sport through a deal with Team GBR 49 sailors Dylan Fletcher & Alain Sign. With a new fleet of racier F40 yachts, it makes sense for the […]

yacht charter company sunsail sponsor olympic sailors