Skandia To Use Sailing in Consumer Marketing Campaign.

There are certain sponsors who really make a difference to a sport. When Skandia sponsored Cowes Week, they did it properly, adding a level of professionalism and commercialism that the regatta has struggled to replace. Last week, the investment company backed the 2nd annual Sail For Gold regatta in Weymouth as part of their sailing based promotional [...]

Appointments: LOCOG Announce Core Olympic Sailing Team

We don’t normally cut and paste articles, but this one from the official ISAF site is fairly self explanatory. The London 2012 Organising Committee (LOCOG) has appointed its core Sailing team which will deliver the Olympic and Paralympic Sailing events at Weymouth and Portland in the summer of 2012. Each member of the four person [...]

Perth 2011 Announces Fairfax Digital as Local Media Partner.

Perth 2011 have teamed up with Fairfax Media to promote the Sailing World Championship to an Australian audience. Director of Commercial Operations Darren Beazley has announced that the event will partner with WAtoday.com.au, who will become a silver level sponsor and official online partner to the regatta. Mr Beazley said: “Two of our main aims at Perth [...]

Estate Master Sponsorship Provides Belcher and Page Flexibility.

By Lynn Fitzpatrick Martin Hill is CEO of Estate Master and one of the greatest Belcher & Page London Challenge 2012 supporters. Malcolm Page is the logistics manager and trimmer for Estate Master’s flagship marketing vehicle, its Farr 40 team. Both teams compete in Asia, the Middle East, Australia and Europe where over 1,300 companies [...]

UPS Deliver Boats to 2012 Olympic Sailing Venue.

Getting stuff from A to B is expensive. The smart thing to do, whether you are a team or an event organiser is get yourself a distribution or logistics partner who will subsidise the cost. UPS, as an Official Supporter of the London 2012 Olympic and Paralympic Games, is responsible for virtually all the distribution [...]

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