Wight and White Activate Vodka Sponsorship.

Sailing could make more of the ‘Brand Ambassador’ concept. For the most part, sailors are well educated, can speak to media and represent a brand in a way that delivers real value. And it’s not just Olympic stars like Ben Ainslie or legends like Paul Cayard that can be matched with brands. UK sailor Hannah [...]

BluQube’s Sailing Sponsorships Deliver 500% Return.

A while back, we interviewed Simon Kearsley; CEO at Accounting Software Vendor bluQube. Simon has written a piece for business website Fresh Business Thinking outlining again why he uses sailing as a platform for achieveing his marketing goals. Here are some excerpts from the article… In the beginning, we looked at a range of different [...]

Katie Miller Picks up Another Sponsor for OSTAR Race.

Katie Miller has added more sponsors to her OSTAR campaign. In addition to title sponsor bluQube, Katie will be supported by new associte sponsor Elite Automotive Systems, a Tamworth based supplier of heating and air-conditioning systems. Having won the prestigious Raymarine “Young Sailor of the Year” award in 2006 following a round Britain voyage to [...]

Oscar Mead Gets OSTAR Sponsorship from King of Shaves.

Some good sponsorship news from the UK. OSTAR competitor Oscar Mead has announced that  ‘King of Shaves’ will be the primary sponsor of  Team Oscar Mead. Oscar, 18, has been enlisted in the King of Shaves Young Blades programme, and King of Shaves & Azor logos will be displayed on the mainsail of his J-105 yacht. [...]

Why bluQube Went Offshore Sailing.

If you ask 10 companies that sponsor sailing why they do it, you should get 10 different answers. This is because sponsorship is not like a magazine ad or a 30 second tv slot – one size does not fit all. Just as the sport of sailing is incredibly varied, so too are the companies [...]

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