BluQube Activate Sailing Sponsorship with Viral Videos

‘bluQube v. bluQube’ Sometimes the association between sport and sponsorship is not obvious, but with a bit of lateral thinking and good activation, sponsorship can provide some great content for promotion that really differentiates you from the competition. Take bluQube, the accounting software package that has been a long time […]

Wight and White Activate Vodka Sponsorship. 2

Sailing could make more of the ‘Brand Ambassador’ concept. For the most part, sailors are well educated, can speak to media and represent a brand in a way that delivers real value. And it’s not just Olympic stars like Ben Ainslie or legends like Paul Cayard that can be matched […]

BluQube’s Sailing Sponsorships Deliver 500% Return.

A while back, we interviewed Simon Kearsley; CEO at Accounting Software Vendor bluQube. Simon has written a piece for business website Fresh Business Thinking outlining again why he uses sailing as a platform for achieveing his marketing goals. Here are some excerpts from the article… In the beginning, we looked […]

Katie Miller Picks up Another Sponsor for OSTAR Race. 1

Katie Miller has added more sponsors to her OSTAR campaign. In addition to title sponsor bluQube, Katie will be supported by new associte sponsor Elite Automotive Systems, a Tamworth based supplier of heating and air-conditioning systems. Having won the prestigious Raymarine “Young Sailor of the Year” award in 2006 following […]

Oscar Mead Gets OSTAR Sponsorship from King of Shaves. 2

Some good sponsorship news from the UK. OSTAR competitor Oscar Mead has announced that  ‘King of Shaves’ will be the primary sponsor of  Team Oscar Mead. Oscar, 18, has been enlisted in the King of Shaves Young Blades programme, and King of Shaves & Azor logos will be displayed on the […]