Record Attempts

Making the Most of a New Sailing Sponsorship Trend.

There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to convince companies to invest in the sport. Luckily, there is a group of companies that need to talk to […]

Oman Air Sponsorship of Majan Sailing Record Pays Off.

[cleeng_content id=”158120681″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as […]

Jessica Watson Australia’s No. 1 Sailor. 2

While some in the sailing world have grumbled about Jessica Watson’s record attempt, the young Australian has managed to do something that no other professional sailor has managed for a long time – become a household name. While the Defender of the America’s Cup trials monohulls against catamarans and mounts […]

Oman Air Describes Cowes Week Activation of Sailing Sponsorhip a Success. 2 reports that Oman Air, the national carrier of the Sultanate of Oman, is happy with its sponsorship of the Oman Sail project after visiting the Cowes Week. The company has declared the first phase of its sponsorship of the 105-foot racing multihull, Majan, a huge success. The trimaran had an unmistakable […]

High Risk – High Reward Sponsors Sought by Steve White for Record Attempt.

Record attempts are risky sponsorship vehicles, however – if the record is broken then the rewards can be enormous. There are other advantages of sponsoring a record attempt over a more traditional race. In the case of sailing, there is usually only one boat competing, which gives the sponsor a […]