Oman Air Sponsorship of Majan Sailing Record Pays Off.

Savvy sailing sponsors know that return on invesment (ROI) for sailing can be increased by using the asset – the boat – for as many days in as many events as possible. Multiple boats, with different capabilities allows you to spread your sponsorship across multiple territories and different audiences. The concept of the sailing ‘Superteam’ [...]

Jessica Watson Australia’s No. 1 Sailor.

While some in the sailing world have grumbled about Jessica Watson’s record attempt, the young Australian has managed to do something that no other professional sailor has managed for a long time – become a household name. While the Defender of the America’s Cup trials monohulls against catamarans and mounts cameras at funny angles to [...]

Oman Air Describes Cowes Week Activation of Sailing Sponsorhip a Success.

AMEinfo.com reports that Oman Air, the national carrier of the Sultanate of Oman, is happy with its sponsorship of the Oman Sail project after visiting the Cowes Week. The company has declared the first phase of its sponsorship of the 105-foot racing multihull, Majan, a huge success. The trimaran had an unmistakable presence at the prestigious yachting [...]

High Risk – High Reward Sponsors Sought by Steve White for Record Attempt.

Record attempts are risky sponsorship vehicles, however – if the record is broken then the rewards can be enormous. There are other advantages of sponsoring a record attempt over a more traditional race. In the case of sailing, there is usually only one boat competing, which gives the sponsor a larger share of voice. Only [...]

Speed-Cam Lewis To Skipper The SpeedDream.

A couple of weeks back, Cam Lewis was in Rome, greeting the world’s press as the friendly face of the new America’s Cup. His love of multihulls is well known, but now the multiple circumnavigator, world champion dingy sailor and America’s Cup veteran has announced his involvement in the SpeedDream project as skipper. Cam is [...]

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