Pushing the Boat Out – More About the SpeedDream Project.

The recent America’s Cup has shown what can be achieved in technology terms when you start with a blank sheet of paper. While the sporting credentials of such an event can be questioned, there is a place for unconstrained development and innovation. There are plenty of box rules and one designs for people to race [...]

Saving Sailing Oman Sail Style.

It’s hard to find a better example of how sailing can be used to teach, inspire and aid development than Oman Sail. With a bit of political will and a long term vision that incorporates legacy factors, the sport of sailing can drive skills development, self esteem, national pride, technology transfer and tourism. In just [...]

Jessica Watson Backers Looking to Put Sailing Back on Page 1.

Record attempts are risky things to sponsor, but history has shown that they can deliver massive return on investment. Ask someone in the UK to remember a sailing moment and most will recall Ellen MacArthur becoming the fastest person to sail around the world. They may not be able to remember the actual achievement, but [...]

Oman Sail Announce BAE Systems Sponsorship.

The growth of sailing in emerging markets is giving sponsors more options when it comes to matching sailing properties with communications goals.
This week Oman Sail have announced a new partnership with BAE Systems. Many sponsorships are based on targeting a specific audience in a specific market, and more sailing projects in more markets makes it [...]

Sailing Record Attempt Delivered 93:1 ROI, But What About ROO?

Twitter remains a strange, misunderstood tool to many, but occasionally you come across things that you might not otherwise find thanks to a recommendation. This link came from Dee Caffari’s Twitter feed over the weekend – an interesting Case Study from UK based PR WEEK analysing the Around Britain and Ireland Record Attempt in 2009. [...]

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