Volvo UK Activate Sailing Sponsorship Through Round the Island Race.

This weekend. I competed alongside 16,000 other participants in the J.P. Morgan Asset Management Round the Island Race aboard Volvo Team For Life, a TP52 racing yacht helmed by British Olympic medallist Shirley Robertson. Volvo Cars UK are a partner of the race, and the involvement is an important part of a larger commitment to [...]

J P Morgan’s Roger Thompson Talks About Round the Island ROI.

The J P Morgan Asset Management Round the Island Race is perhaps the most important sailing event in the UK. Certainly the strapline – ‘Britain’s Favourite Yacht Race’ can be justified based on the huge numbers of competitors who take part each year. In 2010, over 16,000 people were on the water in yachts ranging [...]

Round the Island Race Innovates Live Consumption of Sport.

The SportBusiness New Media conference in Manchester yesterday, like many sports events in the UK, was heavily biassed towards ball sports. The problem with ball-sports is that they don’t have the same challenges experienced by other sports – the kind of challenges that lead to innovation. There is probably not a lot of point using [...]

Toe In The Water – 2010 Programme Announced.

We tend to focus on the big-business end of the sport of sailing on this site, but yacht racing as a platform can be used for all kinds of ends. It’s nice then to be able to report on a sailing project that promotes the benefits of yacht racing over and above pure financial ROI [...]

J.P Morgan Asset Management Renew Sailing Sponsorships.

One of the UK’s largest participatory sporting events, the J.P. Morgan Asset Management Round the Island Race has announced that the title sponsorship is secure for another 3 years. The annual race provides a huge economic benefit to Cowes and the surrounding area, with over 8000 competitors taking part. During the recent London Boat Show, [...]

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