Round the Island Race Shows Heritage Can Grow Sailing Audiences.
How do you make your sailing event touch the widest group of people possible? One way is to make as many spectators as possible engage through social media like Twitter or Facebook. The other way is to engage as many participants as you can. Of course, the more participants you have, the more engagement on social media you have… The entry list for the 2011 J P Morgan Asset Management Round the Island Race featured 1908 boats. Assuming an average of 6 people per boat, that’s about 11,000 stories. Some of those stories feature the current and past rock-stars of the sport, and as if...
Read MoreThe Round the Island Race. The UK’s Best Sailing Event?
What is the best yacht racing event in the UK? Is it the JP Morgan Asset Management Round the Island Race or Aberdeen Asset Management Cowes Week? What are the criteria for making such a judgement? Should the two events be compared to each other? The answers to such questions ultimately depend on your point of view, and our point of view is one that mixes competitiveness with commercial value. From where we sit, the JP Morgan Asset Management Round the Island Race, which has always been a great event, has stepped it up a notch, and in 2011 promises to be the greatest yacht racing event in...
Read MoreHenri Lloyd Back British Sailing Through Sponsorships.
Henri Lloyd Sign as Official Clothing Partner for J P Morgan Round The Island Race. The Island Sailing Club, organisers of the J P Morgan Asset Management Round the Island Race, have announced that Henri Lloyd will be the race’s official clothing partner for the next two editions. Henri Lloyd have a long time association with Ben Ainslie who is also sponsored by the race’s title sponsor. The new deal will include merchandise for the Race and the provision of sailing kit for for race officials, the management team and volunteers. Competitors will also be able to obtain clothing...
Read MoreRound the Island Race on TV.
The J.P. Morgan Asset Management Round the Island Race is primarily about participation and raising money for charity. As such, commerical return and media value for supporting sponsors is a secondary benefit. Nevertheless, as one of the UK’s top sporting events in terms of paticipants, the 2010 Round the Island Race makes good TV. Like many mass-participation sporting challenges, watching 1600+ boats cross the line after 8 hours of racing would be quite tedious, but as a highlights package, this event has everything sports TV should have – competitition, high performance, a bit...
Read MoreRaymarine Re-sign As Round the Island Sponsor.
Marine electronics brand Raymarine will sponsor the J.P. Morgan Asset Management Round the Island Race for a further two years after signing a deal with organisers; the Island Sailing Club. Raymarine has been a partner of the hugely successful yacht race since 2003. Fiona Pankhurst, Head of Corporate Marketing and PR for Raymarine explained that their sponsorship commitment goes beyond financial support and branding of the event. The essential pre-race weather briefing is also part of the deal. “Raymarine has developed this all-important weather briefing over the years to make it easily...
Read MoreVolvo UK Activate Sailing Sponsorship Through Round the Island Race.
[cleeng_content id="471755266" description="99 cents or 10,000 hours. The path to being an expert can be easy or hard. " price="0.99"]This weekend. I competed alongside 16,000 other participants in the J.P. Morgan Asset Management Round the Island Race aboard Volvo Team For Life, a TP52 racing yacht helmed by British Olympic medallist Shirley Robertson. Volvo Cars UK are a partner of the race, and the involvement is an important part of a larger commitment to British sailing. The best sponsorship campaigns are those which are activated through long term commitment. This means building a...
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