Vendee Globe

Making the Most of a New Sailing Sponsorship Trend.

There is a new trend growing in sailing sponsorship. With the stream of government backed regional promotion money drying up – especially in Europe, new angles need to be found to convince companies to invest in the sport. Luckily, there is a group of companies that need to talk to […]

Gamesa Offshore a Good Sponsorship Match For Mike Golding. 1

Last week, we were off taking a look at sailing from the other side of the Atlantic. As well as catching up with a few of our fans in Boston at the Extreme Sailing Series, we also talked to some of the top sports marketing people in the US about […]

Banque Populaire Sponsor Armel Le Cléac’h in Next Vendee Globe

As the IMOCA Open 60 fleet finish the Barcelona World Race, attention is being focussed on the next edition of the Vendée Globe. While several British skippers are finding the task of raising sponsorship difficult, French brands are investing in proven stars. The concept of the sailing ‘super-team’ which leverages sponsorship […]

Winners Needed to Inspire the Next UK Vendee Globe Generation. 1

The Solo Racing Festival took place recently at the Royal Southern Yacht Club in Hamble, UK. After a welcome from Commodore Mark Inkster, British Offshore legend, Mike Golding spoke the crowd about what inspires him and what the sport needs to to to inspire others. Golding’s passion for sailing was […]

Vendee Globe Yacht Race 2012 Start Date Announced.

Premier Ocean race for Open 60 yachts launched at the Paris Boat Show. The Vendée Globe 2012/2013 will set sail from les Sables d’Olonne on Sunday 11th November 2012 at 1400hrs GMT, and after a year or two of mixed fortunes for the Open 60 class, the iconic yacht race is shaping up to […]

2012 Vendee Globe Ocean Yacht Race