New Fonica Sponsorship Deal for Desjoyeaux includes Open60 and MOD70.

There’s something about winning that makes it easier to raise money. While many in sailing like to talk about the human interest element, the stories, the enduring struggle of sailor versus the elements or overcoming great adversity to finish, sailing at an elite level is a sport and the best way to ensure maximum positive [...]

Hugo Boss Sailing Sponsorship Commitment Extended.

The issues around the sponsorship of sailing are complicated but there are two fundamental conditions that have to be in place for it to work.

A brand that understands the value of sponsorship in the first place.
An understanding of which type of sailing platform will deliver return on investment and objectives.

Over the last year, economics have [...]

BluQube’s Sailing Sponsorships Deliver 500% Return.

A while back, we interviewed Simon Kearsley; CEO at Accounting Software Vendor bluQube. Simon has written a piece for business website Fresh Business Thinking outlining again why he uses sailing as a platform for achieveing his marketing goals.
Here are some excerpts from the article…
In the beginning, we looked at a range of different sports sponsorship [...]

Two More Open 60’s Go Up for Sale.

Many sailing events run on long cycles with 2 or 4 years between races. The time between races, gives teams time to evaluate their commitment and plan for the future. Sponsors and sailors will analyse the options, opportunities will be created and chapters will be closed.
Since the end of the most recent Vendee Globe, the [...]

Where to Spend £10 Million… in Sailing

Last week we asked some questions about the budgets at the top end of the sport, specifically the Open 60 class. Our comments were not appreciated by some of our readers, in particular a throwaway line that suggested that a Vendee Globe campaign was a mere 90 day program.
Steve White, whose campaign for the next [...]

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