Artemis Challenge Part of Sponsorship Drive for Dee Caffari.

Cowes Week 2010 featured several special events. Along with the 1851 Cup exhibition regatta for old America’s Cup boats and the Extreme Sailing Series, the Artemis Challenge returned to the regatta to showcase the powerful IMOCA 60 offshore sailing yachts and to raise money for charity by involving some celebrities in a special ’round the [...]

Artemis Invest in Britain’s Offshore Racing Future.

Sponsorship people will tell you that placing sponsorship can be as hard as raising it. While that might sound counter intuitive to sailors who see brands visibly spending money on marketing, getting the fit right between a brand an an audience and then finding the perfect vehicle to deliver that message takes time and effort. [...]

Dominique Wavre Announces Mirabaud Sponsorship For Multiple Campaigns.

Some sponsorship news from the IMOCA 60 Class. While many competitors from the last Vendee Globe are still shopping for backers,  Dominique Wavre has announced that Swiss Private Bank, Mirabaud, will sponsor his Barcelona World Race 2010, Transat Jacques Vabre 2011 and Vendée Globe 2012 campaigns. Dominique Wavre has participated in seven round-the-world races. In [...]

New Fonica Sponsorship Deal for Desjoyeaux includes Open60 and MOD70.

There’s something about winning that makes it easier to raise money. While many in sailing like to talk about the human interest element, the stories, the enduring struggle of sailor versus the elements or overcoming great adversity to finish, sailing at an elite level is a sport and the best way to ensure maximum positive [...]

Hugo Boss Sailing Sponsorship Commitment Extended.

The issues around the sponsorship of sailing are complicated but there are two fundamental conditions that have to be in place for it to work. A brand that understands the value of sponsorship in the first place. An understanding of which type of sailing platform will deliver return on investment and objectives. Over the last [...]

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