Henri Lloyd Capitalise on Caffari Partnership
How do you let cruising sailors know that the gear that they buy is going to work in any conditions? Use racing as the platform to showcase research and development. ...
Vendee Globe
Aviva’s Long Term Sponsorship of Caffari Pays Off.
Dee Caffari and her IMOCA 60, Aviva, completed a double world first at 13:13 (GMT) on 16 February 2009 by crossing the official finish line of the Vendée Globe yacht ...
Sam Davies and Roxy Win Vendee Marketing Race by Miles.
While Michel Desjoyeaux might have won the Vendee Globe, Sam Davies and Roxy have dominated the marketing, public relations and communications race throughout this year’s event. The 34 year old ...
Desjoyeaux Wins Vendee Globe in New Record
Michel Desjoyeaux has won the Vendee Globe. The IMOCA 60 FONCIA crossed the finish line on Sunday 1st February 2009 at 15h11’08” UT. FONCIA took 84 days, 03 hours, 09 ...
Golding and IMOCA Talk About Attrition
This year’s Vendee Globe has been a Darwinian battle of attrition. Of the 30 boats that started, 18 have been forced to retire. Mike Golding, who lost his mast ...
