World Match Racing Tour Announces 2010 Tour Card Holders.

Like many elite sports, there are very few spots for truly professional competitive sailors. In 2009, The World Match Racing Tour introduced a system of Tour Cards that allowed qualifying teams guaranteed entry to events.
This system allows teams on the tour to more effectively plan their season and give more security to sponsors. The tour [...]

World Match Racing Tour Announces Vietnam as New Venue for 2010.

The new management of the World Match Racing Tour have a stated aim to make the series a true world championship to rival global sports like Formula 1. It was expected that the tour would announce new events and new venues in 2010, but not many people would have guessed that the first new event [...]

Ainslie’s Sponsorship Tip – The Personal Touch is Everything.

Raising sponsorship is a tough business. Even when times are good, sponsorship is often a misunderstood part of the marketing mix. There is perception by some, that sponsorship is just an excuse for excessive corporate hospitality – that is not a legitimate use of funds for a business. This has been underlined by American politicians [...]

Henri Lloyd Join TEAMORIGIN’s Race for Change.

More sailing clothing sponsorship news, Henri Lloyd will be the Official Clothing Partner of TEAMORIGIN, the UK based ’superteam’ in 2010. The team will compete in Louis Vuitton Trophy races as well as the Audi Med Cup and the World Match Racing Tour.
Paul Strzelecki, Joint Chief Executive, Henri Lloyd, said:
“We have had a close relationship [...]

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