Alpari World Match Racing Tour

Alpari World Match Racing Tour


Match Cup Sweden Continues to Innovate for Fans and Partners

We’re very uncool at yachtsponsorship.com. We love old fashioned match racing. Part of that appreciation was built through attending Match Cup Sweden in Marstrand, an event which is far from being old-fashioned. Despite being run in the same place in the same calendar slot for the last 17 years, the […]


Redhanded TV Nominated for Broadcast Digital Award

While the America’s Cup is promising a revolution in the way sailing is broadcast, elsewhere in sailing, broadcasters are working on how to best communicate and broadcast ‘old fashioned’ match racing. Rather than patronise the wider viewing public and remove ‘complications’ – the World Match Racing Tour and it’s media […]


Dong-Young Kim Talks About the Korea Match Cup

The World Match Racing Tour has made a strategic decision to leverage emerging sailing markets to drive growth of the tour and the sport of sailing. The Korea Match Cup is a newcomer to the tour, but has significant support from the local community and a young, leisure sailing market […]


Torvar Mirsky Jumps Ship For AC Helm Chance with Venezia

When the America’s Cup switched its format from match-racing in monohulls in favour of the more extreme catamaran event, sailors who had spent years developing core skills for the Cup were caught in a bit of no-man’s land. Skippers like Ian Williams, Torvar Mirsky and to a lesser extent, Ben […]