Planned Qingdao World Match Racing Tour Event Will Not Go Ahead.

Organisers of the The World Match Racing Tour have issued a brief statement announcing that The planned Qingdao Match Cup has been cancelled. The tour cite local organising authorities being unable to commit to hosting the event as the reason for the cancellation. In June, the WMRT did a deal with the former Olympic sailing venue to [...]

Monsoon Cup Shows Growth Across a Wide Range of ROI Measures

As sailing becomes more professional, different business models and partnerships are being explored by promoters to deliver value to a wide variety of stakeholders. Around the world, governments are taking a bigger interest in sailing as a platform to deliver not just tourism, but other economic benefits including  jobs. While working with government can provide [...]

World Match Racing Tour Appoint Capitalize to Engage New Fans.

The new management of the World Match Racing Tour have a goal to make the series more recognised outside of the sport of sailing. The WMRT has a whole bunch of things going for it that should help that task, after all it is the only annual professional global series that sailing has, with big [...]

Match Cup Sweden – The 4 C’s Of Yacht Racing Event Best Practise.

The Stena Match  Cup Sweden is one of the best sailing events in the world. While many race organisers make this claim, there are several reasons why this event, held annually on the Island of Marstrand, should be studied by those who wish to grow sailing to a wider audience. In 2010, the Stena Match [...]

88% of Match Cup Sweden Audience Miss Out on New Mobile Application.

According to ComScore, the iPhone has a 4% market share in Europe. Despite all the hype that surrounds the device, Nokia and Sony Ericsson handsets dominate the European market. But perhaps the folks at Göteborgs-Posten know better. Perhaps amongst the population of Gothenburg and those who escape to the island of Marstrand for Match Cup [...]

Next Page »