Category Archives : WYRF

Ken Read’s Sailing Sponsorship Advice

Ken Read’s Keynote at the World Yacht Racing Forum was a big hit. His wide ranging speech can be read here. Below are the comments he made about raising sponsorship and what sailors and events still have to learn.   Clearly this is a big part of what we are talking about at this event. […]

Ken Read talks Sailing Sponsorship


A Funny Thing Happened…

The World Yacht Racing Forum has taken place again, with some of the sailing industry’s top people in attendance, talking about the business of yacht racing. Over the next few weeks, we will be transcribing some of the sessions that took place at the forum and giving you the chance to learn some of the […]

See you at the World Yacht Racing Forum? 20% Discount Code.

Get a FREE Directory of Sailing’s Who’s Who when you register with our exclusive code. From the 13-14 of December, the Who’s Who of the Yacht Racing and Sailing industry will gather in Estoril, Portugal to discuss the future of the sport and to do deals. As well as a packed program of discussions, the […]



World Yacht Racing Forum: The ROI of Hosting Sailing Events?

With the announcement that the 34th America’s Cup will be hosted by the city of San Francisco, it’s a good time to revisit the World Yacht Racing Forum Panel which focussed on the business issues around hosting sailing events. The panel was chaired by Mark Turner and featured presentation and insight from David Graham, Oman […]

Richard Worth Answers To Key America’s Cup Business Questions.

The World Yacht Racing Forum was a great chance to talk to the major players in the yacht racing industry. We came up with some questions designed to see how the Grand Prix sailing events are thinking about business models, media and promoting the sport. Richard Worth was recently appointed to head up the America’s Cup […]