2010 was a relatively dull year for the world of Yacht Racing. The calendar had no Volvo Ocean Race or Vendee Globe. The America’s Cup in February was a non-event and the world waited for economic conditions to determine how sponsorship would be viewed by boards around the planet. [cleeng_content id=”973013791″ description=”99 […]

The Business of Yacht Racing 2010 Review

Loick Peyron, Veteran Global Ocean Racer and Multihull Skipper [cleeng_content id=”232140494″ description=”99 cents or 10,000 hours. The path to being an expert can be easy or hard. ” price=”0.99″]It’s difficult to do justice to the speech that Loick Peyron gave to the delegates of the World Yacht Racing Forum to […]

Loick Peyron Keynote at World Yacht Racing Forum 2010

Sailing on TV
World Yacht Racing Forum Panel – Cost Effective Strategies To Grow New Audiences via TV & New Media This session was chaired by Richard Moore, CEO, Capitalize and also included presentations and thoughts from: Michel Masquelier, President, IMG Media Adam Binns, Director of Television, Volvo Ocean Race Marcus Hutchinson, Communications […]

Does Sailing Get TV and New Media?

Hugo Boss at WYRF 2010 2
World Yacht Racing Forum Panel Discussion. This forum session was chaired by Scott Macleod, CEO, Force 10 Marketing. Panel members included: Karin Bäcklund, Director, Global Sponsorship and Brand Partnership, Volvo Car Corporation Stewart Hosford, CEO, Hugo Boss Sailing Andrew Pindar, Pindar One of the most interesting things about this session at […]

How can Sailing Events Create Brand Partnerships?

World Yacht Racing Forum Panel Discussion. Chaired by Richard Simmonds of Sunset+Vine APP, this session at the WYRF 2010 featured: Knut Frostad, CEO, Volvo Ocean Race Eddie Owen, CEO, Royal Offshore Racing Club Franck David, Director, Multi-One Design Circuit Jim O’Toole, CEO, World Match Racing Tour Luc Talbourdet, President, IMOCA […]

What is the Future of Sailing’s Premier Events?