Category Archives : WYRF

The Business of Yacht Racing 2010 Review

2010 was a relatively dull year for the world of Yacht Racing. The calendar had no Volvo Ocean Race or Vendee Globe. The America’s Cup in February was a non-event and the world waited for economic conditions to determine how sponsorship would be viewed by boards around the planet. [cleeng_content id=”973013791″ description=”99 cents or 10,000 hours. The […]


Loick Peyron Keynote at World Yacht Racing Forum 2010

Loick Peyron, Veteran Global Ocean Racer and Multihull Skipper [cleeng_content id="232140494" description="99 cents or 10,000 hours. The path to being an expert can be easy or hard. " price="0.99"]It’s difficult to do justice to the speech that Loick Peyron gave to the delegates of the World Yacht Racing Forum to open day 2 in Estoril. […]

Does Sailing Get TV and New Media?

World Yacht Racing Forum Panel – Cost Effective Strategies To Grow New Audiences via TV & New Media This session was chaired by Richard Moore, CEO, Capitalize and also included presentations and thoughts from: Michel Masquelier, President, IMG Media Adam Binns, Director of Television, Volvo Ocean Race Marcus Hutchinson, Communications & Event Management Consultant Maria […]

Sailing on TV

Hugo Boss at WYRF 2010

How can Sailing Events Create Brand Partnerships?

World Yacht Racing Forum Panel Discussion. This forum session was chaired by Scott Macleod, CEO, Force 10 Marketing. Panel members included: Karin Bäcklund, Director, Global Sponsorship and Brand Partnership, Volvo Car Corporation Stewart Hosford, CEO, Hugo Boss Sailing Andrew Pindar, Pindar One of the most interesting things about this session at the World Yacht Racing Forum […]

What is the Future of Sailing’s Premier Events?

World Yacht Racing Forum Panel Discussion. Chaired by Richard Simmonds of Sunset+Vine APP, this session at the WYRF 2010 featured: Knut Frostad, CEO, Volvo Ocean Race Eddie Owen, CEO, Royal Offshore Racing Club Franck David, Director, Multi-One Design Circuit Jim O’Toole, CEO, World Match Racing Tour Luc Talbourdet, President, IMOCA Things are changing in sailing. […]