Sailing Sponsorship

Extreme Series Media Value Numbers 2013

The Extreme Sailing Series has released its media numbers for the 2013 season. The headline media value figure, calculated by Havas Sports & Entertainment Ignition is €35 million. In an area where numbers are hard to compare, the EXSS has used the same valuation company and the same method for several […]

Why Land Rover Sponsor Sailing

Land Rover has made a commitment use sailing as a key part of their marketing mix. Perhaps the most obvious activation of this strategy to date has been a partnership with the Extreme Sailing Series, which began in 2013 as a ‘toe in the water’ and in 2014 will start […]

Is Sailing Getting It’s Share of Sponsorship?

The sport of sailing offers sponsors a wide variety of options to promote their products and services to a desirable demographic with great brand associations. But many sailors aren’t doing themselves any favours when it comes to approaching companies for sponsorship. There are some great sailing campaigns out there that are […]

Is Sponsorship Killing Sailing – A Few More Thoughts.

In late 2012, we published an opinion piece that ruffled a few feathers – which is good…. In particular, some commentators have characterised the editorial piece as being somehow anti-sponsorship or that it suggests sailing doesn’t need sponsorship. exists to promote the sport and the commercial opportunities that it […]